“The Flat by Macan” is the new immersive and inflatable experience that will be open in Milan for the next few months, before moving to Rome. Porsche Italia, in collaboration with Lux Entertainment, has presented “The Flat by Macan”, a new space dedicated to the inflatable world that will be open for six months in Milan at Via Valtellina 5, Scalo Farini. The project is inspired by the new 100% electric Porsche Macan, which is characterised by its distinctive Provence colour. Like the car it is inspired by, “The Flat by Macan” is designed to evolve and surprise. The name evokes a private flat, reinterpreted as an inflatable key (inFlatable), because it is combined with the format of the Balloon Museum, which has been successful worldwide. The exhibition takes place over an area of 2,000 square metres and features 6 oversized interactive installations created by the Balloon Museum in collaboration with international artists such as Alex Schweder, Hyperstudio & Mauro Pace and Michela Picchi. Their works, such as Our Joy, Invisible Ballet and Tigers, transform the space into an experiential journey where art can be touched and experienced.