Italian summer: a 90s myth, in 15 “symbols” we scavenged from the past

There were no smartphones, no electric cars, and we actually smoked in bars: an amarcord through the things and events that defined the Italian summer lifestyle.

1. Postcards

Photo Francesco Satta from Flickr

2. Fanny packs (not worn cross-body but around the hips)

Courtesy Videomusic

3. Rollerblade

Photo Nathan Rupert from Flickr

4. Outdoor cinemas

Photo Svitlana from AdobeStock

5. Armani's sunglasses

Courtesy Armani

6. Phonecards

Courtesy Travelblog

7. Road maps

Photo from Flickr

8. Marbles with pictures of cyclists

9. Nokia's Snake

Courtesy Nokia

10. italian Lira

Photo joerghartmannphoto from AdobeStock

11. Interrail

Courtesy Interrail

12. Festivalbar

Courtesy Festivalbar

13. Hitchhiking

Photo from Unsplash

14. Tanning oil

Courtesy Bilboa

15. Car audio cassette and CDs players

Photo The image Engine from AdobeStock

15+1. Foil tan reflector

Photo awildtonic from Pinterest

The final summers of the millennium. Only a few truly realized they marked the end of an era. The 1990s were the critical tail end of the 1980s, years of intelligent suffering beneath the hedonism and excess of the previous decade. This was when underground music became mainstream (i.e. grunge), electronics firmly took root in our lives (even through music), the Gulf War started (the first one), and the first cracks in the new economy appeared. Those were the summers when Lady Diana Spencer died and Gianni Versace was killed. In Italy, we remerber these long sunny days because of Baggio's plays during the World Cups, both at home and in the U.S., of the Capaci and Via d'Amelio massacres, of the never-ending chronicles of the Mani Pulite investigation, of Gianni Agnelli − the Avvocato − diving off his boat and Berlusconi diving into politics.

Baggio’s penalty kick. Courtesy RAI

Those were summers in which the West believed in infinite growth, in which you could always be found thanks to cell phones − now an object we all have, even kids − but a time in which turning them off wasn't strange. Nobody talked about “disconnection” yet. A time when you left your job behind in the city and the lines at toll booths were always the same.

A brutal summer like that of 2001, marked by the G8 violence in Genoa and by the fall of the Twin Towers in New York, was just around the corner. The world was about to become a much harsher place, but no one knew yet. Just like no one foresaw that in 2001, iPods would open the door to the new millennium, a world where there would be more of you inside your own device than within your own body. But there was still time ­− electric cars were science fiction, low-cost flights were big news, you could print your own ticket and the seat might have not even been assigned.

And above all, socializing meant leaving the house. Home was an oasis of peace. TV still reigned supreme, with dreadful shows and series, far from today's standards, and you penned down the night a good movie was scheduled in your (paper) diary. Late at night, reruns of The X Files and Star Trek were aired, and private broadcasters showed adult programs and teleshopping.  Netflix doesn’t exist yet and there’s probably nothing good on TV, so you pack a suitcase just of books and read a lot. If you come home late at night you smell of smoke, because in bars and clubs you still smoke inside.

Photo from AdobeStock

Photographs were on film, and parents organized vacation photo slideshows that exhausted their friends. You sent postcards, perhaps a bit risqué, to embarrass your friends. You wore helmets on mopeds and seatbelts in cars, both new habits, much like seeing skateboards and rollerblades gliding through town. Having survived the 1980s, you weren't constantly comparing your life to the perfectly curated ones we now see on Instagram. It seemed like things could only get better

Opening image: Nanni Moretti, Caro Diario, 1993

1. Postcards Photo Francesco Satta from Flickr

2. Fanny packs (not worn cross-body but around the hips) Courtesy Videomusic

3. Rollerblade Photo Nathan Rupert from Flickr

4. Outdoor cinemas Photo Svitlana from AdobeStock

5. Armani's sunglasses Courtesy Armani

6. Phonecards Courtesy Travelblog

7. Road maps Photo from Flickr

8. Marbles with pictures of cyclists

9. Nokia's Snake Courtesy Nokia

10. italian Lira Photo joerghartmannphoto from AdobeStock

11. Interrail Courtesy Interrail

12. Festivalbar Courtesy Festivalbar

13. Hitchhiking Photo from Unsplash

14. Tanning oil Courtesy Bilboa

15. Car audio cassette and CDs players Photo The image Engine from AdobeStock

15+1. Foil tan reflector Photo awildtonic from Pinterest