CES has evolved far beyond a mere tech trade show in recent years, particularly since its full-scale return after the pandemic. While many traditional tech brands have scaled back their presence in Las Vegas to avoid having their message lost in the show's constant stream of announcements, numerous smaller manufacturers still choose the Las Vegas stage to showcase their innovations.
Moreover, CES has emerged as a prominent auto show in its own right, focusing on the future of mobility and transportation innovation. The 2025 edition is notably missing several big names. For European brands, this absence likely stems from the ongoing challenges facing the entire sector; for Chinese electric vehicle manufacturers, geopolitical tensions play a decisive role. Nevertheless, CES remains packed with automotive and mobility announcements this year. While there may not be any groundbreaking full vehicle reveals, the abundance of smaller news and developments continues to cement the show's significance in the automotive sector.
In our gallery, we've curated ten mobility-related announcements from CES 2025 that stand out from the crowd.
The best cars and the future of mobility as seen at CES 2025
The tech trade show confirms its central role in automotive, with a flurry of announcements revolving around electric vehicles, transportation technology, and mobility solutions.
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- Andrea Nepori
- 09 January 2025
Sony Honda Mobility, a joint venture between the two Japanese corporations, announced the final version of its Afeela EV. The car will be available in two models priced at $89,900 and $102,900. The vehicle includes Level 2+ driver assistance and AI features. Preorders have already started and command a $200 refundable deposit, but sales will initially be limited to the US State of California.
Zeekr was the only Chinese car brand that dared to have a full-on presentation at CES 2025, among growing geopolitical "discomfort" between the PRC and the US. The company announced three new vehicles for 2025, including its first plug-in hybrids and a new "Super Hybrid" powertrain system. While it plans to expand in Europe and other markets, Zeekr has no intention to enter the US yet, which makes its expensive presence in Las Vegas somewhat baffling.
Italian design studio Pininfarina and AC Future, a developer of sustainable living solutions, have returned to CES to show three products intended to hit the market soon: an "AI Transformer Home Unit," "AI Transformer Home Trailer," and "AI Transformer Home Drivable."
Honda showcased two new Honda 0 Series prototypes. The Saloon and SUV models, upgrades from the same concepts we saw last year, are now planned for a 2026 market release. Both models will debut first in North America before expanding to global markets.
Suzuki's Versatile Micro e-Mobility Platform adapts the company's electric wheelchair technology into a robotic undercarriage system, integrating AI and autonomous driving capabilities. At CES Suzuki showcased two solutions based on this platform, LOMBY's LM-A delivery robot and Everblue Technologies' Snow Removal Drone V3
Italdesign unveiled its Quintessenza concept, showcasing a unique hybrid between a GT sports car and a pickup truck. The vehicle features a dual mode with a sporty front design and practical rear functionality, including a removable hard top and rotating rear seats for relaxing or stargazing.
At CES, LG introduced its Lifestyle Solution for Mobility, a new concept revolving around a futuristic van with an innovative dual-cabin design. The front maintains traditional driving controls, while the rear space can transform between a mobile office, creator studio, or luxury lounge complete with appliances, entertainment systems, and premium furnishing.
Royal Enfield is partnering with Qualcomm to use their Snapdragon QWM2290 chip and Car-to-Cloud Platform in its new Flying Flea range. The new bikes will be one of the first two-wheelers to adopt Qualcomm's new car-to-cloud connected technology.
Turkish e-scooter maker Hergele introduced Wamo, a warehouse electric cargo moped that cuts order picking time by 75%. Employees need minimal training to use the vehicle, while their walking is reduced by 96%, improving morale and avoiding exhaustion. Tests at retailer Migros showed picking times dropped on average from 29 to 7 minutes.
Mobility brand Segway introduced two e-bikes. The Xyber has a range of 112 miles on a charge and three riding modes. The Xafari is a bit lighter and cheaper and has a lower range of 88 miles. Both bikes pack a flurry of tech and connectivity solutions, including the ability to manage them through a dedicated app.