As Marko Brajovic explains: “The idea of a ‘hybrid’ is ever present in the works of our eclectic and multidisciplinary studio. The same concept runs through all environments, formats and aesthetics that take their form in staging, interior design and product design.
Marko Brajovic for Camper
Atelier Marko Brajovic designed the new Camper store in Milan using bold colour and inspired by the popular decorations of Brazilian festivals.
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- 05 October 2016
- Milan
What we enjoy most is designing multi-sensory and narrative surroundings. Atelier’s research focuses systematically on three areas: Phenomenology (how physics works), Biomimetics (the study project with Camper, we were inspired by behaviours in Brazilian popular Brazilian folk festivals, where environments are created with thick layers formed by strips of colour. We recreated this in store, using shoe laces to change the space into a sensory and scenic experience, where each day the visitors become the actors.”
Marko Brajovic (Podgorica, Montenegro, 1973) is Croatian, graduated with honours from the Istituto Universitario di Architettura di Venezia [Venice University Institute of Architecture]. In 2009, he founded Atelier Marko Brajovic, a multidisciplinary studio that works in the areas of architecture and interiors.
Together Camper store
via Torino, Milan
Design: Marko Brajovic