Voyage Mediterraneo

The challenge of the design was to radically rethink the display aesthetics for the historic brand whilst bearing reference to its roman heritage.

To some extent the client also wished for a modular approach in the design of the elements in order to adapt effectively in the different spatial conditions of the various department stores.

The showcases are made of double-curved solid surfaces that form three-dimensional sculpture-like patterns. The solid surface panels have a thickness of 12mm and are thermoformed on wooden templates before they are glued together in a seamless way to serve as display elements. The design is based on just two panel components of different size and curvature which are then multiplied in order to frame the products. Each panel is twisted 90 degrees around its central axis. When glued together in a continuous surface a certain lightness and rhythm is achieved.

Repetition and a restrained palette of colours were used in order to deal with the multi-brand polyphony of the large retail environments and make a uniform and distinct image for the installation. Although scattered in space the display elements bear a visual connection to each other guiding the customer from one to the next offering a shop-in-shop experience.

Voyage Mediterraneo, Bloomingdales and Harvey Nichols, Dubai
Program: pop-up display
Design: Nana, Not A Number Architects
Completion: 2014