Snøhetta’s new gigantic Museum of Sex has finally opened in Miami

The 32,000 square metre building, with three large exhibition galleries, was designed in collaboration with the renowned architectural practice. But the Museum of Sex isn't just about size...

After 22 years since the scandal surrounding its opening in New York, the Museum of Sex has reached its "coming of age" by inaugurating a new location spanning 32,000 square feet in the Allapattah neighborhood of Miami.

This new venue represents the institution's most ambitious project to date: a vast building designed in collaboration with the renowned international design firm Snøhetta, featuring three expansive exhibition galleries, a retail space, and a bar. With this expansion, the museum effectively doubles its reach in terms of conceptual vision, audience engagement, and cultural impact.

Founded in 2002, the Museum of Sex has curated over 40 exhibitions dedicated to exploring, preserving, and celebrating the cultural significance of human sexuality.

Daniel Gluck, Executive Director and Founder of the museum, commented at the opening:

We are excited to reach this milestone in our history and to bring our vision to the vibrant cultural landscape of Miami. Our inaugural program perfectly embodies our ambitions to be a stimulating forum on sexuality

Indeed, the inaugural exhibition program offers a diverse range of experiences, from historical investigations to artist monographs, as well as new installations created in collaboration with artists and designers.

Modern Sex: 100 Years of Design and Decency

"Modern Sex: 100 Years of Design and Decency" explores the evolution of cultural discourse and the impact of restrictions and preconceived notions on the design, marketing, and distribution of sexual health products. The exhibition guides visitors through the decades, illustrating how public discourse has influenced products, from their packaging to advertising. Featuring over 500 artifacts, historical media, and medical objects, the exhibition unfolds along a thematic pathway that addresses a critical subject over a century: from the radicalism of the 1920s to the dangers and regulations that emerged during World War II, through the counterculture and freedoms of the 1960s and 70s, and into the present day.

Curated by Éva Goicochea, founder of maude—a pioneering company in sexual wellness—and Dakota Johnson, co-creative director of maude, the exhibition is co-sponsored by maude, KY, and Durex.

From left to right: Cosmopolitan Magazine, June 1966, paper, Museum of Sex library; Je Joue Ami 3-Step Kegel Training Set, circa 2010s, silicone, gift from Je Joue; Lady Norelco Home Beauty Salon, circa 1970s, plastic and foam case, electric razor made of plastic and metal with assorted accessories, Museum of Sex collection; Lesbian Gym by Peggy Swanson, 1964, A Brandon House, Museum of Sex library; Chakrubs The Heart Yoni Egg, circa 2010s, rose quartz, gift from Chakrubs; Chakrubs The Prism Yoni Egg, circa 2010s, clear quartz, gift from Chakrubs; Natural Contours ÉNERGIE Kegel Exerciser, circa 1996, plastic, Museum of Sex collection. Photo credit: Reeves Maddux Creative.

Hajime Sorayama: Desire Machines

"Hajime Sorayama: Desire Machines" is the first solo exhibition of the Japanese artist and illustrator in the United States. Through his work, Sorayama investigates eroticism by exploring the interaction between human bodies and machines. The exhibition features four large-scale sculptures known as "sexy robots," twenty never-before-seen hyper-realistic erotic paintings, and a new large-scale triptych that will join other artistic projects showcased in Super Funland.

Installation View Museum of Sex Miami. ©Hajime Sorayama. Courtesy of NANZUKA and Museum of Sex.

Super Funland: Journey into the Erotic Carnival

Super Funland is perhaps the most famous and visited attraction of the New York museum. The Miami version expands the immersive project designed to pay homage to the carnal and decadent origins of carnival, dating back to the Roman Bacchanalia.

Upon entry, visitors are greeted by a colossal female figure inspired by the 1950s film “Attack of the 50-Foot Woman.” Passing between her legs leads to Merlandia, a 40-foot-wide rococo siren tank inspired by Salvador Dalí's 1939 "Dream of Venus," dedicated to performances. The attraction features shows both in water and on stage, with choreography by Katherine Crockett, a former lead of the Martha Graham Dance Company and star of Queen of the Night.

Installation View Devil's Tea Cup. Courtesy Museum of Sex.

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