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Das Haus 2014

Louise Campbell designs “Das Haus - Interiors on Stage” for imm cologne 2014 as a low-tech house in which open space and furniture are put to flexible use.

It is meant to be a house that radiates calm amidst the hustle and bustle of the trade fair; a house that extends a solicitous welcome to visitors and entices them into the world of Louise Campbell with subdued lighting, a warm atmosphere and an extremely large bed space.

But also a house that turns the home as we know it on its head and alters the familiar dimensions of space and furniture. Very gently and seductively, the Danish designer’s rebellion against rigid interior habits and design norms is taking on concrete shape in the 240 sqm open space without walls; whilst three of its sides are largely closed by a textile covering, the fourth is totally open. Inside, a post-and-beam grid structures the space. A second, non-accessible, gallery-like level hints at areas of retreat.

Louise Campbell turns Das Haus into a stage for her own, very personal interior manifesto, a place that tells a lot of stories without the need for words. The most important advance cue she wants to give visitors is an allusion to the stories of Alice in Wonderland. And so, like Alice, visitors to Das Haus 2014 can look forward to a fascinating play with dimensions.

Louise Campbell decided to play with dimensions and challenge visitors with surprising details. She picks up on size norms in architecture and design and the search for the right balance between hectic activity and total relaxation and turns them into the central theme of her design. The tools and grids present throughout the house also serve to emphasise the major role measuring and weighing things up play in our modern lifestyle - and help explain why Louise Campbell has given her vision of the ideal way to live the fitting title “0-100. (Made to measure)”.

Das Haus 2014 is also an authentic reflection of the designer’s personality: here, Scandinavian rationality collides with Louise Campbell’s passion for the aesthetics of decay. The designer also wants her scenography to embody her penchant for mistakes and accidents. As a result, Das Haus is also a statement that takes a stance against the perfectionism and static furniture concepts that are so often intrinsic to interior design.