The bike that made history: Colnago turns 70

Speed, dynamism, action, and technological progress – for decades, these have been the hallmarks of Colnago bicycles. An icon in the world of high-performance cycling, Colnago epitomizes the mastery of highly skilled artisans that mold every single detail with their ancient wisdom. This wealth of knowledge seamlessly blends with cutting-edge materials and shapes, creating bicycles that are a perfect balance between tradition and innovation. The Colnago journey began in 1954 in a modest workshop in Cambiago, a small town in the province of Milan, fueled by the intuition and entrepreneurial vision of Ernesto Colnago. To borrow a phrase from Silicon Valley myth, one could say it was “started in a garage, built for the success.” This year, Colnago celebrates 70 years of extraordinary achievements, having become a global symbol of Italian excellence. Its unparalleled legacy includes winning 16 Grand Tours, 44 Monument Races, 28 World Championship titles, and 18 Olympic Gold Medals. But Colnago’s story doesn’t lay in the past. In 2024, current cycling superstar Tadej Pogačar brought home a historic season by winning the Tour de France, the Giro d’Italia, and the World Championships – all while riding the Colnago V4Rs.

Since its foundation, Colnago has been driven by a relentless drive for innovation: pioneering technologies, revolutionary materials, and designs that balance aesthetics with function. This approach not only brings out the talents of its outstanding professionals but also fulfills the more pragmatic desires of amateur cyclists in their pursuit of speed and adventure.

Nicola Rosin, CEO di Colnago

To commemorate its seven-decade legacy, Colnago has launched two exclusive projects: the Steelnovo bicycle and a luxury leisurewear capsule collection. Limited to just 70 units, the Steelnovo reinvents tradition in a modern key, combining classic materials, like steel, with state-of-the-art technologies, such as 3D-printed joints. “We’re celebrating 70 years of innovation, victories, and passion for cycling, always with an eye on the future. We are presenting this modern steel bike that harnesses cutting-edge manufacturing technologies” says Nicola Rosin, Colnago’s CEO since 2020.

Rounding out the celebrations, the capsule collection showcases Italian savoir-faire through exclusive pieces like Loro Piana cashmere trench coats and varsity jackets enhanced with technical features such as Storm System® technology and embellished by embroidered details. “These creations embody our dedication to craftsmanship, attention to detail, commitment to high quality materials, Italian spirit, and creativity that define Colnago,” Rosin explains. It's a tribute to quality craftsmanship that extends the brand's elegance far beyond two wheels. For Colnago, movement is more than just performance – movement is aesthetics. The sleek lines, bold colors, and lightweight frames transform every pedal stroke into a timeless expression of kinetic energy, design, and freedom. At Colnago, the bicycle – a universal symbol of independence and adventure – is elevated to a status symbol, coveted by those seeking excellence, whether they are professionals chasing victory or enthusiastic amateurs.

With such a rich history behind it, Colnago remains focused on the road ahead. “We’re incredibly proud of what we’ve accomplished so far. Made in Italy, exclusivity, craftsmanship, and authenticity: these are the values that define our brand and guide us as we continue to make our own contribution to the world of cycling, at any level. We have been investing in research and development to offer our passionate cyclists top notch vehicles, in terms of performance, style and craftsmanship. This milestone is an opportunity to reflect on our roots and find renewed energy to face the future with optimism and a fresh design vision,” Rosin reflects. Not everyone has the privilege of owning a Colnago. 

Choosing to purchase a Colnago means more than buying a vehicle – it’s an experience, a piece of history, and a badge to make you feel like a champion, at least in your choices.