What to expect from Fuorisalone 2024

“Unlimited Design Orchestra” reprises last year’s “Design for Good” as a tool that generates interaction between people, as happens in the harmonization between the elements of an orchestra: mutual respect and love are the principles behind the call that will bring designers from all over the world to the district.  

One of the longest-running Fuorisalone districts will bring together different spirits. Tortona Rocks with names like Ikea and Italdesign and installations by Studio Pepe; Tortona Design Week, the “walk of design” that will systematize the district; Superstudio focusing on product reinvention; Base Milano with the experimental platform-laboratory We will design.

Sporting the presence of 196 permanent showrooms and a solid network of participating brands, the district inaugurates the 15th edition of its Brera Design Week, amid comebacks such as Porsche at Palazzo Clerici with the Numen/For Use monument with which to explore dreams, and confirmations such as Glo with Emiliano Ponzi’s immersive installation.

Isola Design District gains new locations – Lampo Milano, WAO PL7 and Galleria Bonelli – and investigates sustainability and functionality in design with five group exhibitions, and installations dedicated to circular design, new materials and crafts, with a strong presence of realities from East and West Asia.

This year the district dives into the unifying theme represented in one word: Color. Through a network of tactical urbanism interventions and diffuse colored elements, the aim is to create a visual thread bringing value and identity to the area, so as to systematize its 30,000 square meters of flagship stores.

As announced with some advance, Alcova follows a path that has been opening up in recent years, and extends Milano Design Week outside Milan: Villa Borsani and Villa Bagatti Valsecchi in Varedo will be the locations of its seventh edition, a modernist architecture designed by Osvaldo Borsani and a textbook example of a 17th-century Lombard villa, in which to display an outline of the state of the art of contemporary design.  

The successful Milanese translation of the collectible design and art hub Zaventem Ateliers – founded in Belgium by Lionel Jadot in 2019 – was one of the highlights of Design Week 2022. This year it will return to the 7,300 square meters of a 1950s industrial building at 16/3 Via Gaudenzio Fantoli, near Linate: the program again announces a much-anticipated combination of design, art, and performances.

News in the Design Week atlas: Zona Sarpi is a platform born from below that will develop along Via Paolo Sarpi, at the Chinese Cultural Center, at Fabbrica del Vapore and ADI Design Museum where a selection of projects will be exhibited. 
The project starts from a strategic vision in collaboration with the neighborhood community to join it with the Milanese and international design communities in telling the story of the quality of Chinese design and lifestyle.

The 4th edition of the project lands on the waters of the Darsena, seen as a symbol of Milan’s vocation for transforming and self-transforming. Nathalie Du Pasquier will create a site-specific work, while the architectural firm Park Associati signs a modular set-up with a hemp cement brick scenography, intended to house a program of debates and meetings.

EverythinK is design: inspired by Paul Rand’s vision, the district project enhances the soul of the neighborhood by thinking of design as ideation and creation, coexistence of different expressive codes and languages.

Last year in Spazio Maiocchi, the hybrid platform, blending fair and design group exhibition, curated by Capsule’s creative director Alessio Ascari and architect Paul Cournet, attracted and spread an unprecedented volume of attention and exchange, doubling this year by extending to the renovated spaces of 10 Corso Como. Between lectures, workshops and events, Capsule will unveil the third issue of the magazine.

In the spaces that housed Alcova for an unprecedentedly large edition last year, as well as events that attracted thousands of people, Fuorisalone is organizing with Le Cannibale, APE, Piano B and Mare culturale urbano a week-long, free music festival that aims to tell the story of the Milan scene of 2024.

IED’s project in collaboration with Milan City Council and Milanosport S.p.A., aims to make Milan more accessible during Design Week for a community of students and young designers from all over the world. A camp will be set up in the spaces of the “Enrico Cappelli Savorelli” Sports Center, an “unexpected opportunity,” like a glitch, in the troubled panorama of finding places to stay in the city, an opportunity that can now be accessed by responding to a call, to secure a maximum stay of two nights per person.