Moroso, with Diesel, has created a collection of products with a relaxed and
comfortable mood, taking its inspiration from an informal lifestyle concept and
targeting consumers who like simple shapes yet at the same time seek a “modern”
style made up of high quality combined with a distinctive design of pure lines.
“We worked with the Diesel creative team, headed by it’s Creative Director Wilbert
Das, to develop an interesting and alternative collection idea which was to represent
two different yet coexisting aspects of certain contemporary trends: one which is
darker in tone, inspired by the underground world and with a more aggressive and
enigmatic aesthetic, and the other lighter, inspired by nature and a visual radiance,
with soft and welcoming shapes”, explained Patrizia Moroso who always follows all
the phases of every design project personally.
All this has produced the Camp and Rock collections launched last April in Milan.
