Lei Jun said that the decision of going for a somewhat classic sport sedan design came after long debates. The company decided to go for a classic and recognizable line because of a car's longer average ownership time compared to a smartphone. The SU7 resembles the Porsche Taycan and has taken design cues from Tesla's Model S.

The SU7 is available in 3 models. SU7, SU7 Pro, and SU7 Max. Each one has increasingly higher specs, as suggested by the naming coming straight from the smartphone market playbook.

The base SU7 and the SU7 Pro both come equipped with the HyperEngine V6, which produces 220kW of power and 400N•m of torque. On the SU7 Max, Xiaomi's V6s provide 495kW of power and 838N•m of torque. Both engines were developed in-house by Xiaomi.

The SU7 and SU7 Pro sport a 73.6 and 94.6kWh battery respectively, while the SU Max packs a 101kWh unit. Ranges are calculated according to the Chinese CLTC standard, which is higher than Western ones, and are as follows: 700Km (435 mi) on the SU7, 830km (516mi) on the SU7 Pro, 800km (497 mi) on the SU7 Max. EPA or WLTC ranges are not available yet.

According to Xiaomi, the SU moniker stands for Speed Ultra. These cars are indeed quite fast. The SU7 and SU7 Pro can reach a top speed of 210km/h (130 mph), whereas the SU7 Max has a top speed of 265km/h.

Xiaomi's powerful engines can also enable impressive 0-100km/h acceleration specs. The SU7 can reach that speed in 5.28 seconds. Due to its larger battery, the Pro is slightly less snappy at 5.7s. The SU Max, on the other hand, can do 0-100km/h in 2.78s in sport mode. We tested it, and it's every bit as impressive as one can imagine.

All three SU7 models come equipped with a 16.1-inch landscape touchscreen infotainment display with 3K resolution. The system is powered by a Qualcomm Snapdragon 8295 (SoC) and runs the car version of Xiaomi HyperOS, the same Android software running on Xiaomi's latest smartphone and smart home devices. There is no self-driving option yet, but a driver-assistance system called Xiaomi Pilot, based on Nvidia Drive Orin chips, is standard in all models.

The Xiaomi SU7 will be able to compete with Tesla's higher tier offering and beat Porsche Taycan's performance at a fraction of the price. Xiaomi sells the base SU7 for 219,900 Yuan (roughly £24,000), while the SU7 Pro and SU 7 Max costs 245,000 Yuan (£27,000). At 299,000 Yuan ($34,000), The SU7 Max is the most expensive configuration. 

Xiaomi's Lei Jun shared that the company initially aimed to sell 70,000 SU7 during its first year. With tens of thousands of preorders within the first month, Xiaomi quickly revised its sales goal thanks to an extremely successful launch. The company now expects to sell 100,000 SU7 by the end of 2024.

To reach the sales goal and ship all the preorders, Xiaomi had to start double shifts in its EV factory. The facility just outside of Beijing was built in record time and covers a total area of 718.000 ㎡. When running at full capacity, Xiaomi's EV Factory can produce 40 SU7s per hour, with a new car rolling out of the production line every 76 seconds. 

During its annual speech held in Beijing on Friday, July 19th, Lei June announced a new SU concept model, the SU7 Ultra. Thanks to Xiaomi's 27000rpm V8s engine, the electric supercar can reach a top speed of 350km/h, with a 0-100km/h acceleration of just 1.97 seconds.