Apple Intelligence: 7 things to know about Apple’s AI push

Apple's new features based on generative AI will soon debut on iPhone 16, 16 Pro, 15 Pro, iPad, and on the Mac. Here's a summary of what you need to know to navigate the big announcement.

Apple's push on generative artificial intelligence is here. The company grouped all the new features coming to iPhones, iPads, and Macs under the Apple Intelligence moniker (AI, ha!) and bundled the new framework into iOS 18, iPad OS 18, and macOS Sequoia, the new operative systems that were previewed on at the WWDC24 Opening Keynote and are now available as a free download. 

Apple's approach to generative AI is one of caution, with services and features that add value to the user experience while keeping privacy as its polar star. The OpenAI name was also thrown around at the event. Still, none of the models used by Apple to power Apple Intelligence were developed by OpenAI, which instead provides chatGPT as a sort of deeply integrated plugin for general knowledge research, text writing, and image generation in a modular fashion. In our gallery, a quick summary of all you need to know about Apple's latest big announcement.

The new features will not be available just yet on the new iPhone 16 and iPhone 16 Pro announced in September. While some new AI features can be used from users that will purchase the new devices on day one, such as Math Notes and Voice Memo transcripts, most of them are still labeled as future updates that will arrive sometimes before the end of the year.

Apple has clearly chosen to err on the side of caution here, in order to avoid problems and mistakes that have marred the launch of AI feature in compteting products before. European users will have to wait longer to access Apple Intelligence, as Apple is also still navigating the regulation framework around AI in the EU. So far, Apple has only announced that an English localization for Canada, UK, and Australia is coming in December, while the Spanish and French localizations are expected for early 2025. Unfortunately, that doesn't mean that Apple Intelligence will launch in France or Spain anytime soon -- Apple has not given any timeframe for the availability of the technology in any European country.

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