Opening at Via della Spiga 42, in the Quadrilatero della Moda district, in Milan, is the inaugural flagship store of Marsèll, a brand known for its artisanal footwear and accessories made in Italy and always in dialogue with art and culture.
Marsèll’s first flagship store opens in Milan
In the Quadrilatero della Moda, Berlin-based Lotto Studio has created a space for the footwear brand that aims to be capable of both displaying and welcoming.
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- Lucia Brandoli
- 04 December 2023
The project brief had the sole request of envisioning a space that combined the modulation of environments by Marcel Breuer and the suspended atmospheres of Carlo Scarpa. After eight months of collaboration between the brand and the Berlin-based Lotto Studio, a modern, comfortable, and at the same time solemn space emerged. Spread over 400 square meters on two levels, the space “stages the entire repertoire of Marsèll creations”.
Additionally, a basement floor will be used to host meetings, exhibitions, and conferences. The room, characterized by long terraces that outline a central area, served as an exhibition space and is accessed through a large staircase that houses a walnut library conceived as a “permanent artwork” and serves as a connecting element between the floors. A system of curtains has been designed to divide the spaces flexibly as needed.
Image courtesy of Marsèll.
Image courtesy of Marsèll.
Image courtesy of Marsèll.