Until November 10, the French artist JR returns to Egypt with an interactive installation: a photo booth in the shape of a pyramid. With this new work, JR brings the Inside Out Project to the Giza Pyramids archaeological site as part of Art D’Égypte’s Forever Is Now II exhibition. “Participants and passersby alike are invited to reflect on the ephemeral in a place where time takes on another meaning”, said JR.

Visitors are invited to be photographed inside the booth, after which JR transforms their portraits into works of art, printing them and giving them the opportunity to place them in the background of the pyramids.

Back in 2016, JR noticed that people were traveling to Paris from all over the world to see the Louvre, but upon arrival they immediately turned their backs to the museum to take a selfie. Inspired by this irony, the artist created an anamorphosis that made the Louvre disappear. But this time, JR’s installation recognizes the enthusiasm for selfies at touristic spots, approaching the phenomenon through a new lens. Rather than turning their backs to the 4,500-year-old site, participants can showcase their portraits in front of it. And if the faces on the billboards are continuously changing, the ancient backdrop remains always the same.