Bráz Elettrica

Bráz Elettrica is a new pizza restaurant in São Paulo, Brazil, designed by SuperLimão Studio. The request was to find a language and aesthetics that dialogued with an audience willing to try pizzas in a less pretentious way than usual. Sponsored by Anthony Falco, a New York-based pizza maker, the pizzeria serves from lunch until late in the evening.

  Mobility, practicality and functionality were the key elements for the design. The Italian oven, would already come on wheels to facilitate its movement, while refrigerators, counters and boxes were also designed following the same principle. The project sought for a layout that optimized the flow of service. Once entered, the clients can immediately order the desired pizza at the counter. The use of different metals alludes to electrically conductive materials. In the area where the pizza is prepareted, on the stainless steel counter, a white stone slab gives the finish requested by the pizzaiolos as the best material for handling the pasta.

The concrete floor is sanded with exposed aggregate, intended to withstand the great flow of people. The walls of the old house keep traces of time, while the tables are made of pine wood, contrasting with the other materials. The custom-made lighting emphasizes the subject of electricity. Upstairs, tables and sofas are available in different configurations and on both floors a red acoustic coating of projected cellulose was used. The bathroom can be accessed directly from the outside.

Pizzeria Bráz Elettrica, São Paulo, Brazil
Program: restaurant
Architects: SuperLimão Studio
Team: Lula Gouveia, Thiago Rodrigues, Antonio Carlos Figueira de Mello, Leticia Domingues, Ana Galante
Execution management: Palomo Matos
Light design: LDArti
Visual communication: Loudtt
Illustrations: Lu Maia, Ale Shiva, Camila Prado
Area: 140 sqm
Completamento: 2017