The intentionally playful title of the exhibition invites visitors to a fantastic world typical of the artist’s way of approaching the creative process, one that always maintains the outlook of a child. An enchanted place where everything becomes possible, exactly like the small porcelain canvas of the cups entrusted to the creative flair of the artists involved with illy Art Collection: “Fun playful objects that express the diversity of the artists’ aesthetics,” as explained by Wilson himself. After 25 years, the Collection has become an iconic, vast series of artistic objects for everyday use on which hundreds of leading contemporary creatives left their mark, contributing to making the original illy espresso cup an immediately-recognisable symbol of high-quality, lovable art.