The Mellower

The spaces of a former dyeing factory in the Seongdong-gu district of Seoul have been left untouched and yet rejuvenated by NBDC studio for the Mellower bakery.

NBDC, Mellower flagship store, Seongdong-gu, Seoul, 2017

Seongdong-gu is a district of Seoul that had been designated as an urban regeneration area, where design, cultural and ecological environment and the restoration of the urban economy are taken into great consideration. In this context the new identities in the city don’t need further construction. Instead, existing architectures and spaces can be reused just like the Mellower cafe and bakery.

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Img.1 NBDC, Mellower flagship store, Seongdong-gu, Seoul, 2017

Img.2 NBDC, Mellower flagship store, Seongdong-gu, Seoul, 2017

Img.3 NBDC, Mellower flagship store, Seongdong-gu, Seoul, 2017

Img.4 NBDC, Mellower flagship store, Seongdong-gu, Seoul, 2017

Img.5 NBDC, Mellower flagship store, Seongdong-gu, Seoul, 2017

Img.6 NBDC, Mellower flagship store, Seongdong-gu, Seoul, 2017

Img.7 NBDC, Mellower flagship store, Seongdong-gu, Seoul, 2017

Img.8 NBDC, Mellower flagship store, Seongdong-gu, Seoul, 2017

Img.9 NBDC, Mellower flagship store, Seongdong-gu, Seoul, 2017

The main concept was to rejuvenate a former dyeing factory, without touching the existing architecture. The designers added two white boxes connecting the tow floors of the building, and containing the main features of the brand. The first box connects the ground floor – with the bar and the roasting room – with the second floor, hosting the academy and office spaces. Another independent box was placed in the bakery’s kitchen.

Img.10 NBDC, Mellower flagship store, Seongdong-gu, Seoul, 2017

Mellower Korea, Seongdong-gu, Seoul, South Korea
Program: cafe and bakery
Architects: NBDC – Nordic Bros. Design Community
Team: Yong-hwan Shin, Hanna Park
Local architects: TSA Architects
Contractor: ID STUDIO
Site area: 337 sqm
Ground floor: 224 sqm
First floor: 156 sqm
Completion: 2017

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