Google changes its logo and comes with a lightened visual identity designed according to the smaller screens such as tablets, phones and watches.
Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with its products across many different platforms, apps and devices, sometimes all in a single day.
The new Google logo
For this reason the company introduced new logo and identity family that reflects this reality, taking the Google logo and branding, which were originally built for a single desktop browser page, and updating them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
