Lora Lamm: La vita è bella

An exhibition at the Museum für Gestaltung presents the poster world of Swiss graphic designer Lora Lamm, characterized by poetry, humor and the restrained use of color.

In the 1950s Lora Lamm helped give the Milan department store La Rinascente or the tire manufacturer Pirelli an unmistakable image, while later, as a partner in the advertising agency Frank C. Thiesing, she did the same for numerous national and international clients.

**Top**: Lora Lamm © BAK / Gina Folly, 2015. **Above**: Lora Lamm, La moda si diffonde con la Rinascente, ca. 1960, Museum für Gestaltung Zürich, Poster Collection, © the artist

Lamm’s posters are marked by a sensitive exploration of the means of graphic art and an independent approach in the context of progressive, post-war graphic design. Lamm traverses the borders between Italy and Switzerland, illustration and graphic design, past and present. The posters exhibited still fascinate us today thanks to their original combination of solid Swiss techniques with a playful execution, partly attributable to Italian influences.

In June 2015, Lora Lamm is awarded with the Swiss Grand Prix of Design by the Federal Office of Culture. This prize honors her contribution to the advancement of Swiss design both nationally and internationally.

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Lora Lamm, Rolle – Pirelli, 1961, Museum für Gestaltung Zürich, Poster Collection, © the artist

Lora Lamm, Saldi, 1957, Museum für Gestaltung Zürich, Poster Collection, © the artist

Lora Lamm, Sala Scuola – lR, 1958, Museum für Gestaltung Zürich, Poster Collection, © the artist

Left: Lora Lamm, La Moda 1960 lR – Per la città i viaggi la professione, 1960, Museum für Gestaltung Zürich, Poster Collection, © the artist. Right: Lora Lamm, Tutti in acqua – la Rinascente, 1956, Museum für Gestaltung Zürich, Poster Collection, © the artist

until August 16, 2015
Lora Lamm
La vita è bella
Museum für Gestaltung
entrance hall, Toni-Areal
Pfingstweidstrasse 96, Zurich

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