At Fuorisalone 2025, Iris Ceramica Group, a real powerhouse in the international ceramics scene, is unveiling "Metamorphosis," a sensory blowout that smashes the typical boundaries between art, design, and tech, where materials fuse with cutting-edge innovation.

Driven by a non-stop commitment to research and sustainability, Iris Ceramica Group consistently stays ahead of the game, delivering groundbreaking solutions for architecture and design. A light show that morphs into immersive symphonies, surfaces that spring to life, spaces that constantly reshape themselves: "Metamorphosis" is essentially a celebration of a full-blown material transformation, orchestrated with top-tier technology.

Over at Palazzo Reale, as the Main Sponsor of the "Art Déco. Il trionfo della modernità" exhibition, Iris Ceramica Group is treating visitors to an interactive experience, a slick interface that turns movements into a blend of sounds and lights, creating a custom-made symphony. This immersive gig, running Tuesday through Sunday, merges the timeless charm of Art Déco with the latest contemporary tech, sparking a captivating dialogue between then and now.

Down at the ICG Gallery on Via Santa Margherita 4, the "Alchimia & Iris Ceramica Group" tech, a collaboration with VBH, takes center stage. This revolutionary innovation seamlessly integrates screens and audio-video systems directly into the ceramic surfaces, keeping them totally hidden until they're activated. Visitors can catch live demos of this jaw-dropping tech, watching surfaces transform into dynamic displays that completely redefine our visual and auditory experience.

The "Alchimia & Iris Ceramica Group" installation gets a serious boost from video installations by Lorenza Liguori, an artist who works pure magic with 3D graphics, crafting imaginary worlds of ever-shifting shapes and colors. Lorenza Liguori, with her solid international background from Rome to Birmingham, injects her eclectic vision into "Metamorphosis," a blend of experiences from fashion design to virtual reality creation. Her style, characterized by organic and geometric forms, vibrant colors, and ethereal vibes, shines through in five digital canvases, each unveiled daily, exploring the theme of transformation with hypnotic animations that are sure to captivate and inspire.

"Metamorphosis" offers the public a unique opportunity to witness how technology can shape design, creating environments where innovation and aesthetics blend into a perfect harmony, a testament to Iris Ceramica Group's dedication to pushing the boundaries of ceramic materials and exploring the limitless potential of contemporary design.