The Ventura Lambrate exhibition illustrated these ideas through the form of an audiovisual installation and the display of several design objects.

Edelkoort explains this emerging phenomena: “Humble everyday objects can attach us to a different place, another time or an alternative state of mind. Our smartphones and tablets could therefore be considered fetishes too. After all, the word ‘fetish’ harks from West Africa, therefore, a more primitive aspect
of the current mania for Africa is fitting and to be expected. Colouring style brown instead of black.”