The celebrated Italian design brand has attended this years' Design Week after a recent take-over by ItalianCreationGroup, an industrial holding that focuses on small and medium-sized Italian production companies with a name for excellence in terms of creativity and quality.
Driade / 100
Driade presents new proposals – the fruit of recent corporate changes – with an exhibition design by Fredrikson Stallard that exalts the “total living” concept and sees the return of Alessandro Mendini.
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- La redazione di Domus
- 13 April 2014
- Milano
The exhibition design exalts the “total living” concept conceived by artists and designers Fredrikson Stallard, who have worked with Driade before, present this new countenance – “rooted in a momentous past but looking to the future.”
Concrete, gold and cascading water are the elements chosen to express the new Driade direction and there is even a new design by Alessandro Mendini. Back working with Driade, he has created Piccoli Palazzi, a storage system in different heights and with a lacquered surface that conjures up a cityscape made of domes, roofs and a mixed skyline - like a painting that narrates the environment outside.
A yellow back, a white shelf and a red inner edge all feature handmade decorations and soft or geometrical forms. Piccoli Palazzi is like an inviting door, a mysterious alcove or an outsize Pop creation.
Easy to personalise, thanks to its extreme modularity, the pieces form large wall units or stand in the middle of the room, filling the air with vitality in a successful alternation of colours that is the distinctive trait of a Mendini design.
Driade
8–13 Aprile
Fiera di Rho
Padiglione 16, Stand D31 E26
Milan