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Studio Toogood: Petit h

In the London flagship store, Studio Toogood repurposes shapes and templates of Hermès signature bags for a series of sculptural displays in glossy leather and resin.

The entire ground floor of the flagship Bond Street store will be dedicated to a custom designed Studio Toogood interior that acts as an antidote to West End slickness.

In keeping with Petit h’s theme of exuberant reinvention, the utilitarian white space repurposes the distinctive shapes and templates of signature Hermès bags for a series of sculptural displays in glossy leather and resin. Meanwhile, the windows are a homage to the Petit h craftsmen.

The staff too will be getting involved in the spirit of upcycling, delving into a special Studio Toogood dressing-up box filled with aprons, hats and other accessories, all fashioned from discarded Hermès scarves and leather goods.

The staff too is involved in the spirit of upcycling, delving into a special Studio Toogood dressing-up box filled with aprons, hats and other accessories, all fashioned from discarded Hermès scarves and leather goods.