"My father would have liked the new energy that this co-operation injects in his designs. He always wanted things to look fresh and crisp. It is great to see, how the Prouvé RAW edition gives a new feeling to the collection—keeping its integrity while making it look new again," says Catherine Prouvé in the name of the Prouvé family.
In this article, Anniina Koivu takes us on a stroll down memory lane through the words of Prouvé's daughter Catherine.
Prouvé's iconic designs have always been an inspiration to the G-Star team. His focus on balance, logic and use of pure and raw materials mirrors G-Star's own product-approach.
A similar appreciation for Prouvé's work is felt at Vitra. "I was blown away when I discovered Prouvé in the Seventies. Like Eames, he was no formalist, but someone who develops with a constructive idea in mind, who builds every piece in his own workshop and who is a producer as much as a designer. The first object I bought for my collection was one of his chairs", describes Vitra chairman Rolf Fehlbaum.
The 'Prouvé RAW' line extends the RAW Crossover series of RAW Defender, RAW Ferry and RAW Cannondale: unique design experiments that fuse G-Star's core DNA with that of other product manufacturers committed to innovation, technology and craftsmanship.
The collection of pieces will remain on public show at the Hadid Firestation, Vitra Campus Weil am Rhein until July 31st, 2011. From October/November, nine selected items from the Prouvé RAW collection will be available as a limited edition through major Vitra showrooms and dealers around the world.
