Francesc Rifé Studio designed the new store for footwear brand ASH in Mallorca, Spain. Characterized by essential lines and volumes in neutral colors, the space is distributed on two levels: a ground floor and a basement with different sizes connected by a spiral staircase that becomes a strong visual element.

Widely used is the micro-cement in contrast with the softness of the light pink fabric fixed along the walls: the textile creates movement in the environment and shapes it, thus becoming the protagonist.

The shoes are displayed on neutral volumes and shelves that seem to be suspended, actually supported by metal tubes, while downstairs a display unit is modelled following the curve of the walls. The sinuosity of the space is accentuated by the careful use of lights, always hidden to highlight the products.