It was not difficult for the Los Angeles-based designer Jonathan Olivares to find inspiration for the new Camper store in New York. The interior is located on the ground floor of the Rockfeller Centre – one of the buildings that symbolizes the Big Apple's race to the sky – and in front of the Radio City Music Hall, known in the States as “The Showplace of the Nation”, the place where all the best stars and stripes musicians have performed.

There are three elements that make up the interior and they all rework the immediate surroundings of the store. The bright logo of the clothing brand is inspired by the neon sign of the concert hall on the other side of 5th Avenue. The mechanical shelving system refers to the elevators in the Rockfeller Centre, which was the first building to use this technology for commercial purposes.

The displays, counter and benches are made of Indiana natural limestone, the same stone used for the facades of the skyscraper designed by Raymond Hood in the 1930s.