Loos was of the opinion that a material should leave no doubt as to its function. The window has no pretensions. In its design as a window it is not deliberately concealing itself, rather it is notable as a window by the very fact it is a typical window. They are purely functional: to be viewed out of from within, with the byproduct of allowing light into a space. Furthermore, the window is designed at an oblique position—perceivable as random on a facade—to that of the eyeline with an opaque treatment in order to define and exemplify the transition between the exterior and interior. A simultaneous break with and continuation of tradition. Similarly, Gehry's use of the window is as a functional element, it is a symptomatic window; a traditional, symbolic gesture of architectural austerity. In attempt to indicate this, we have categorized Gehry's fluctuations in window treatment into three distinct typologies: the cleanskin; the subliminal; and, the visual salient.
To label Gehry as Postmodernist or Deconstructivist could be just as clumsy as labeling his buildings as anthropomorphic objects....It is the free expression and clashing of phantasmal imagery, hurtling towards the production of a building through construction technology.
Loos, in discussing tradition, advocated that one should not try to reinvent the shoe when it works fine as it is. So, in its very lack of reinvention, one could argue, in the third category—the visual salient— Gehry performs a variation of Loos' reinvention ideology. The window visually 'pops out,' it is the positive variant of the visual salient. A suitable example is at one of Gehry's current projects at the University of Technology, Sydney, Australia (UTS) —the Dr. Chau Chak Wing building. The project is designed within a relatively tight urban perimeter block and comprising, most notably, of a rippling east facade entry point made from a corbel-layered sandstone-colored brick so to assume a contextual feel. The use of the robotically installed curved brick wall may well be a relative step away from the metallic facades synonymous with the more iconic Gehry buildings, but it becomes comparable to the Der Neuer Zollhoff, Düsseldorf, (1998) or the MIT Stata Center, Cambridge (2004) insofar as its windows are pronounced—a dominant feature on each of the facades. At UTS, they incisively puncture the curved-brick structure, on the east facade the emphasis seems entirely on the windows themselves almost like a distracting measure from the undulating folds. The double-hung, aluminum casement windows in the comparable projects differ only from the banal by the fact they protrude at alternating lengths from the facade. These boxed-out extrusions are perpendicular to the ground plane, never contorted but pronounced—visible. They glare.
Loos' ideology on traditions, conventions and the familiar were largely ignored in his time. His projects were small in scale, the majority of which were residences, and he was neglected within the upper echelons of Viennese architecture circles. Loos' simplified, stripped back forms were in stark contrast to the ornamentation of his contemporaries. Gehry seems markedly opposed to Loos in these respects. However, can it not be said that both are known as incredibly experimental in their radical approach to the aesthetics of architecture and also to the volumetric shaping of architectural space? Admittedly, it is difficult to compare the prowess and notoriety of Gehry today with Loos, however, what can be put forward is a correlation between the two in terms of how their works are greeted by the profession and the public. For instance, a host of Gehry's projects are more often than not labeled or nicknamed be it for public relations reasons by clients or by the media trying to 'make sense' of the 'alien forms'. The UTS building has been monikered with the unfortunate "crumpled brown paper bag" by much of the Australian-based media; not to mention the myriad of names clumsily afforded to the Guggenheim Museum, Bilbao: a fish, a mermaid, a swan, duck and an artichoke. It is almost as if commentary on the buildings require the 'familiar' in order to 'accept'. But it is not simply a question of transferable shapes, ornamentation or other such aesthetic devices.
Gehry has been architecturally typecast as both Postmodernist and Deconstructivist. However, his use of the window is not Postmodernist re-appropriation, nor is it bearing the hallmarks of a supposedly Deconstructivist architect. Postmodernism wore history as a badge of honor—however furtively or ironically—in a direct opposition to Modernism, and Deconstructivism, albeit difficult to define, opposed Postmodernism for this very fact. Whereas Postmodernism was dialogical, maintaining and preserving components, Deconstructivism seems to have been centered more on the confrontational interrogation of components and traditions with subsequent fragmentation either in theoretical or practical terms. To label Gehry as Postmodernist or Deconstructivist could be just as clumsy as labeling his buildings as anthropomorphic objects. His built forms may seem to follow a sense of the Deconstructivist unreal, but they are also practical and successful 'working' buildings. What is interesting to consider is framing Gehry's work as symptomatic; as absolute artistic volition with the unconscious marking of the traditional. It is the free expression and clashing of phantasmal imagery, hurtling towards the production of a building through construction technology. A volition rooted in the subconscious—the will to form. His work is the abstract representation of a material idea.
The use of the window shape is purely incidental—an accident based on the convention and through that convention the shape exists, without it there would be no shape at all. The visual salient ensures the accidental redefinition of the window as moves it beyond function.
1. Loos, A., Arnold Schoenberg und seine Zeitgenossen, p. 399
2. Gehry, F., "Beyond Function," Design Quarterly, No. 138, House and Home, 1987, p. 6
3. Taken from Adolf Loos, Princeton Architectural Press (1996), Panayotis Tournikiotis, p. 169
4. Gehry, F., "Up Everest in a Volkswagen," Design Quarterly, No. 155, Spring 1992, p. 17
5. Loos, "Heimatkunst", Samtliche Schriften, p. 335.