Showroom in New York

A courageous project by the Japanese architect proposes a building sliced in two. Design Junya.ishigami+associates. Text Florian Idenburg. Photos Iwan Baan.

The opening of a new Yohji Yamamoto boutique in Manhattan in early February went almost unnoticed by the progressively more architecturally minded New York public. The reports of Junya Ishigami’s subtle but brilliant renovation of a triangular one-storey brick structure were lost among announcements of yet another luxury high-rise development by a big-name architect. Maybe this was because Ishigami’s talent is still unknown outside Japan or because of its unassuming location – not in the heart but rather on the edge of the increasingly popular Meatpacking District. More likely it is because the intervention takes place on the scale of the city and the architectural detail, deliberately ignoring a scale in between – the scale typically considered that of the architectural project, at least in New York. Through a simple but decisive cut, the old building is split into two new parts. A generous slice out of the north facade along the lively West 13th Street creates an inviting opening, clearly splitting the building in two. In the quieter, southern Gansevoort Street the continuity of the street frontage is maintained. A minimal cut creates an inconspicuous alley. A final slice where the two streets meet sharpens the building into the shape of a scissor blade. The independent glass and brick pavilion generated through these incisions is both soft and spiky. It sits at the intersection, somewhat dazzled having been cut loose from the fabric of the city. The interior is austere, with slender steel display rods and freestanding dressing rooms shaped as frozen curtains. Through its large open windows it presents a carefully curated – and constantly changing – selection of Yamamoto’s collection. Yet this beautiful open structure does not operate in complete autonomy. The alleyway also creates a functional split between the service and served spaces. Employees need to cross the alley to access the stockroom. Reshaping the building was an involved procedure. The formerly painted brick walls were disassembled from top to bottom, vigorously cleaned, and reassembled into a new shape. This process allowed for new embedded window frames in the facade. Through this move, the structure’s large glass panes, some of them curved, effortlessly seem to disappear into the walls. A dramatic brick cantilever hovers over the sharp glazed corner at the junction of the new alley and Gansevoort Street. These sophisticated and delicate operations give the structure its mystifying character. Renovation typically entails the reconfiguration of the interior plan for a new use. This reassembly of a mundane industrial building into a slice of refined architecture shows us a completely new way of dealing with the city’s existing fabric. The interior is merely created by manipulation of the exterior. The sharpening of the point and accentuation of the triangular shape make the space fluid; the interior escapes into the city, and with it, everything it embraces. Manhattan’s grid and the shape of its buildings are the result of a series of realestate transactions. The Yamamoto shop shows that the shape of the city can be more than this. Apart from a refined selection of garments, the project displays optimism and generosity by giving a street back to the public. As a subtle hint to this thoughtfulness, a trace of brick embedded in the sidewalk traces the form of the building’s previous, more ordinary life.
The incision
made in the one-storey
brick block creates a
new public passageway
The incision made in the one-storey brick block creates a new public passageway
The interior of the shop
The interior of the shop
Two views comparing
what it was like before
the project and the
new building
Two views comparing what it was like before the project and the new building

Bathed in light

Drawing from its more than 30 years of experience, SICIS introduces backlit pools in Vetrite, a patented solution that combines design, technology and function.

  • Sponsored content

Latest on Architecture

Latest on Domus

Read more
China Germany India Mexico, Central America and Caribbean Sri Lanka Korea icon-camera close icon-comments icon-down-sm icon-download icon-facebook icon-heart icon-heart icon-next-sm icon-next icon-pinterest icon-play icon-plus icon-prev-sm icon-prev Search icon-twitter icon-views icon-instagram