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Jean Nouvel / Bolon
The French archistar plays with his own image in the design of the Bolon stand, captivating the attention of Fair visitors.
"I could do nothing to improve on this new Bolon product so I simply conjured up a ploy to make those passing the stand stop and look." This was Jean Nouvel's comment on the decision to place life-size statues of himself on the floor, walls and even the ceiling of the company's stand. A successful communication strategy with a barrage of photographs taken on the bench beside the architect dressed in black – this is how a highly amused Marie and Annicka Ecklund watched the intrigued queues at the launch of their new 3D fabric interior coverings Create.
