The first edition of “Milano Design City” has succeeded in the not easy task of proposing a dense programme schedule that reconciles the desire for confrontation and the need for social distancing: 171 events, presentations of new products, talks, workshops, round tables, and exhibitions (which add up to 350 online) and which, from 28 September to 10 October, give life to an autumn design fair.
Showrooms, museums, and art galleries will once again revive the streets of the city centre. On show, there are new projects – often laboriously carried out at a distance despite the different lockdowns – scenic displays, new showrooms, re-editions, and extensions of collections. This is a positive sign for the entire sector and a hope for the Salone, which has been stopped since last April. It is also an opportunity to present projects and products that were almost ready since last April. More than one entrepreneur has confessed to appreciating this more intimate and targeted way of presenting products.
Could the idea of a new formula for the design world emerge? As has already happened in many other sectors, the pandemic has focused on the desire, already quietly present, for less bulimic, less stressful events to be consumed in a few days, in favour of a more thoughtful way of communicating projects, which often require years of refinement and engineering, as well as a considerable investment.
Here, in the selection of the editorial team, are the projects we liked the most.
- Event:
- Milano Design City
- Opening:
- 28 September- 10 October 2020
- Venues:
- Milano - various locations, showrooms, galleries and museums

Nendo, Marsotto Showroom
Marsotto, ultracentenary brand dedicated to the transformation of marble and natural stones, has a new house in the heart of Brera, designed by Studio Nendo. Right from the window, marble is the only protagonist: moulded and shaped in a light and even ironic way. “A part of the façade has been shaped like a soft sculpture carved into the wall, improvising a seat, in the hope that the neighbours can sit down for a pleasant break,” explains Oki Sato. If the exterior is a treasure chest that reveals nothing but intrigues and invites people to enter, inside, a “total white” space, the Marsotto, Marsotto Edizioni, and Marsotto Art collections are displayed in a scenographic way on small stages. The objects of Marsotto Lab are instead arranged on a marble bookcase. Photo Hiroki Tagma
Marsotto Showroom
Largo Treves 2, Milan

Ferruccio Laviani, The Anthology Impact, Lea Ceramiche
What comes out of the window of the Lea Ceramiche showroom and looks like a large, multi-faceted meteorite that has just landed on Earth is actually the mise en scene designed by Ferruccio Laviani to communicate tangibly the peculiarities of Anthology, the latest collection of the Modenese company that, using the most advanced technologies, manages to mix the aesthetics of stone and marble. "I liked to underline the minerality of the material and, at the same time, give the idea of completely new material," explains the designer. Those who pass in front of the showcase will not even have to enter to appreciate this ceramic material's tactility: sometimes in relief and sometimes smooth, playing with light shades of grey.
Lea Ceramiche Showroom
Via Durini 3, Milan

Michele De Lucchi, Plissé, Alessi
With the addition of four elements, Plissé becomes a real family of small household appliances. In addition to the electric kettle, presented last year, Michele De Lucchi designed a blender, immersion blender, toaster, and juicer. With an almost sculptural presence, the series's elements are all united by a very precise aesthetic research that recalls the imagination of the fifties, like the vertically pleated fabric of which it bears the name.
Alessi Showroom
Via Manzoni 14/16, Milan

Dimoregallery, [fil] NOIR
New set up for Dimoregallery founded by Emiliano Salci and Britt Moran in 2014 on the second floor of a 19th-century Milanese building, where mid-century pieces, both Italian and international, continue to coexist with contemporary objects. Also new is the collaboration with the five contemporary designers and artists of the [fil] NOIR collection: Israeli designer Hagit Pincovici; ornamentalist Pierre Marie; designers Stefania Loschi and Isabella Garbagnati of Ocra Studio; designer Ilaria Bianchi; and lighting artist David Scognamiglio. Photo Silvia Rivoltella
Dimoregallery
Via Solferino 11, Milan

Sebastian Herkner, Litos, Cappellini
Its name, Litos, stone, is a tribute to the Natural Park of Porto Selvaggio, one of the most uncontaminated places in Salento, with low cliffs and crystal clear waters, where Sebastian Herkner was on holiday last year. From the idea of informal furniture with organic shapes, the sofa for Cappellini was born. “I didn't want a geometric, square sofa,” explains the German designer at the first collaboration with the brand. The aim was to design a modular piece of furniture, but at the same time, rounded and free in its composition. “The lockdown made us reflect on the quality and durability of a piece of furniture,” continues Herkner, “Litos is designed to last for several generations; it can grow and change as the family grows. You can work on it or sit on the backrest and drink a glass of wine. The basic idea? A piece for a holiday inside the house.”
Cappellini Showroom
Via Santa Cecilia 4, Milan

Piero Lissoni, Sesto, Lema
The personality and essence of a table like Sesto are all in the double trestle base under the top, which, for this very reason, should only be in transparent glass. "Sesto represents the archetype of the table," explains Piero Lissoni, who designed it for Lema. It is a simple architecture that hides a sophisticated detail: the leg's construction, where the T-shaped element is the support of the top that fits into the easel. Also refined is the combination of the legs and the top materials, which in addition to extra-clear glass, can also be in wood, clay (the latter is a material finish exclusive to the company), and porcelain stoneware.
Lema Misura Arredamenti
Largo Augusto 8, Milan

Piero Lissoni, Byron, Porro
The hand of Piero Lissoni, Porro's art director, this year focused mainly on modular systems, which are presented in the showroom after research on materials and technologies, in the name of great formal cleanliness. Integrated electrification, special mechanisms for the doors and new materials are the three cornerstones of the research work carried out by the company. Byron textile bed is Porro’s absolute novelty: padded bed frame slightly raised from the floor, headboard cushions (in fabric, leather or eco-leather), wind screen at the bottom that encloses a straw weave with a pied de poule graphic motif. |
Porro Showroom Via Durini 15, Milan |

Daniel Rybakken, Cassette, Luceplan
The Norwegian designer's research on light focused on a non-trivial challenge: to bring to new life the boring ceiling lamp and fill a void in Luceplan’s catalogue. With the subtle sense of irony and pragmatism that distinguishes him, Rybakken called Cassette this collection of minimalist and sculptural ceiling lamps (plus a wall version) whose soul lies in the play of light and shadow created by its components, with more intense levels of depth when lit. The uniform diffusion of LED light is given by the edge lighting technology developed for Fienile, another lamp by the designer for the company. |
Luceplan Showroom
Corso Monforte 7, Milan

Vincent Van Duysen, Oblique, Flos
Michael Anastassiades' spectacular range of Coordinates suspension light grids fills the eyes of those who enter the professional space of Flos, which this year tells the story of light also thanks to a beautiful and effective site-specific installation by Calvi Brambilla. Among the new products is the Belgian designer's new task lamp Oblique, endowed with an essential shape typically "office" style with warmer finishes suitable for the home, but above all with a technology that combines LEDs and lenses, which requires little space to produce a light beam that falls obliquely on the table. Perfect for these times of smart working. |
Flos Professional Showroom Corso Monforte 15, Milano |

Piero Lissoni, KN06 armchair, Knoll
Both of Knoll’s new collections bear the signature of Lissoni, whose intervention is in the sign of continuity, in terms of materials and style. He tells the genesis of these novelties in a consummate actor-like manner in a well-constructed video that conveys his design philosophy. Alongside the Matic modular sofa system – seats with differentiated depths and a wave-shaped armrest to be moved for more informal seating – there is the KN06 armchair, with its fibreglass shell made using a special moulding technology that resembles a half shell and rests on four light, slender legs. The seat and backrest are in moulded flexible polyurethane, to be upholstered in fabric or leather.
Knoll Showroom
Piazza Bertarelli 2, Milan

Herzog & de Meuron, El Porís, Artemide
The collaboration of the Swiss architects with Artemide continues with this modern and scenic chandelier. Three calendered steel tubes with decreasing diameters are joined by four vertical uprights in a large geometric structure with traditional E27 light bulbs. As is often the case, it was designed for a private home, on the coast of Tenerife. It was made by local workers in different variations. "Its light is pleasant, quite intense but nevertheless intimate and casts a shadow that looks like a drawing on the wall.”
Artemide Showroom
Corso Monforte 19, Milan

After Ago by Richard Yasmine
Richard Yasmine's multi-purpose furniture collection is virtually displayed within 5vie DNA, given the impossibility for the designer - originally from Beirut - to physically participate to the exhibition. The collection is about Beirut itself, a calm and lucid reflection on opposites: the glory of a city and its destruction, life and death, black and white. "After Ago is an ode to an arch, a tribute to a city, an elegy of lost souls, altogether converted to emotional fantasy objects, transmitting functionality however remaining timeless and sculptural," Yasmine explains.
5vie DNA
5vie.it/dna/

Latteria stool by Fucina
Fucina presents an aluminum stool designed by Keiji Takeuchi, available in six colors ranging from bright metallic blue to opaque dark green. Latteria, the name of the product, tells a story of virtuous patronage, where a company puts its workshops at their maximum potential and enlists its best technicians to find the optimal way to give shape to the designer's vision. "The stool seems simple, but hides a very complex process," explains Giogrgio di Berardino, founder of Fucina. Simplicity, as we know, is a hard task and in the case of Latteria we are talking about a milling process with CNC technology that is closer to a sculpture. Read more here. Photo Miro Zagnoli
Mega
Piazza Vetra 21, Milan

Elena Salmistraro, Hotel Chimera, Cedit
Elena Salmistraro's installation for the Cedit showroom in Foro Bonaparte uses ceramic slabs from the new Chimera collection designed by her for the Emilian brand. A four-legged creature with the front features of a lion, the rear ones of a dragon and the head of a goat grafted onto a central trunk, in Greek mythology the chimera is a monstrous figure associated with the idea of combining parts of incongruous origin. In a similar way, this series has been developed by grafting images amplified through the use of a ceramic technique with carved or relief decoration.
SpazioCedit
Foro Bonaparte 14, Milan

Patricia Urquiola, Ruff, Moroso
A new design by Patricia Urquiola presented by Moroso in the showroom in via Pontaccio, Ruff is a lounge chair impact that experiments with binary geometry to combine their seat parts and backrests creating a masterful effect. The shape is resolved by the wide armrests lying on the sides of the seat section and wrap around it firmly.
Moroso Showroom
Via Pontaccio 8, Milan

Naoto Fukasawa, Tsuki, De Padova
Consistent with the desire to offer the public a complete range of furniture, Boffi/De Padova has proposed with the 2020 collection a series of objects with essential aesthetics and high quality craftsmanship. Among these, the Tsuki floor and table lamp designed by Naoto Fukasawa. Tsuki in Japanese means moon and it is from the perfect shape of a half sphere that the lamp comes to life. Made of solid Calacatta marble, the lamp has a slightly translucent surface that is crossed by light. Photo Tommaso Sartori.
De Padova Showroom
Via Santa Cecilia 7, Milan

Park Associati, Prima Café
Completed by the architecture firm Park Associati, Prima Café is a new space wanted by Prima Assicurazioni, the insurance company founded by Alberto Genovese in 2015. Filippo Pagliani and Michele Rossi of Park Associati have developed a space that can be transformed in different moments of the day. The walls, conceived as three-dimensional surfaces, reflect natural light creating a dynamic atmosphere, while the lighting project, realized by iGuzzini, characterizes the space with a cascade of about 600 transparent and reflective tubes. Photo Andrea Martiradonna
Prima Café
Corso Garibaldi 73, Milano

Cristina Celestino, Sunrise, Billiani
The Senato Hotel hosts the installation Sunrise by Cristina Celestino, which sees the new chairs from the Frisée collection displayed on orange platforms that seem to float on the water in the hotel's central courtyard, in silk grey and concrete grey. Billiani's art director for just over a year and a half, Celestino wanted, with the Frisée chair, to combine the company's excellence in woodworking and emphasize the cabinet-making processes of the backrest and feet, while at the same time introducing softer shapes that emphasize the lightness of wood. Photo Chiara Cadeddu.
Senato Hotel
Via Senato 22, Milan

Giacomo Balla, Balla screen, Cassina
The screen is a functional piece of furniture that was created to separate the rooms. The one presented by Cassina within the 2020 collection at the same time strongly connote the environment in which it is inserted in an artistic sense. Made from an original design by Giacomo Balla in 1917, the Balla screen is available in two color versions: with an orange background in yellow and green, which reflects the colors of Balla's sketch, and with a white background in blue and green, a completely different range of colors. In the photo (De Pasquale + Maffini), the 875 armchairs by Ico Parisi – Cassina I Maestri Collection.
Cassina Showroom
Via Durini 16, Milan