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Moncler builds a temporary creative city in Shanghai

‘The City of Genius’ is the project with which the brand closed Shanghai Fashion Week, involving personalities that range from Jil Sander to A$AP Rocky.

The City of Genius, Lulu Li

Courtesy Moncler

The City of Genius, Willow Smith

Courtesy Moncler

The City of Genius, Donald Glover

Courtesy Moncler

The City of Genius, Edward Enninful

Courtesy Moncler

The City of Genius, FRGMT

Courtesy Moncler

The City of Genius, Jil Sander

Courtesy Moncler

The City of Genius, Palm Angels

Courtesy Moncler

The City of Genius, Rick Owens

Courtesy Moncler

The City of Genius, A$AP Rocky

Courtesy Monclar

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On the last day of the Shanghai Fashion Week, Moncler inaugurated the latest initiative of its Moncler Genius project: The City of Genius, an immersive experience where art, design, and fashion converged to transform the historic SSC Pavilion, a former shipyard on the Huangpu River, into a creative metropolis. 

Spanning approximately 30,000 square meters, ten visually impactful thematic "districts" were created, each allowing designers and co-creators to bring to life a space that embodied their artistic vision and the aesthetic utopia behind their new Genius collection. The lineup of designers and artists in Shanghai included Edward Enninful, Hiroshi Fujiwara, Donald Glover, Lulu Li, Mercedes-Benz by Nigo, Palm Angels, A$AP Rocky, Willow Smith, Rick Owens, and Jil Sander.

The City of Genius, Lulu Li Courtesy Moncler

The City of Genius, Willow Smith Courtesy Moncler

The City of Genius, Donald Glover Courtesy Moncler

The City of Genius, Edward Enninful Courtesy Moncler

The City of Genius, FRGMT Courtesy Moncler

The City of Genius, Jil Sander Courtesy Moncler

The City of Genius, Palm Angels Courtesy Moncler

The City of Genius, Rick Owens Courtesy Moncler

The City of Genius, A$AP Rocky Courtesy Monclar

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