Louis Vuitton presented a men’s capsule collection for spring 2024 made in collaboration with the American rapper Tyler, The Creator, friend of Pharrell Williams, creative director of the men’s fashion line of the Maison from February 2023. The collection is mainly born from the contamination of the different aesthetics of the two: on the one hand the dandy wardrobe by Williams, on the other the preppy casual and refined style of Tyler, The Creator, inspired by the look of the university students of the North-East of the United States in the 1950s.

To act as a meeting point between these two universes colored and characterized by technical fabrics a new stylized monogram created by Tyler himself, The Creator, and called the “Craggy Monogram”. In addition, it was decided to take back some historical symbols of the brand, such as the Monogram Flower and the Damier motif, intervening on them through two elements of the visual universe of the rapper, the daisy and the airedale terrier. To complete the collection, there is also a series of accessories: from cereal bowls to golf accessories.