In the era of the exponential spread of immersive exhibitions, the Pokémon Company announced that it will collaborate with the Van Gogh Museum in Amsterdam from the end of September.

In the presentation trailer, Pikachu and Eevee run in the middle of a field of sunflowers with many windmills in the background. Then, a drop of paint falls like rain on Pikachu’s head and the sky becomes post-impressionist, with the characteristic curls of the Dutch painter. Sunflowers turn into Sunflora, a grass Pokémon, and then a version of the “Sunflowers” appears with the Pokémon in its center.

The interactive installation – designed primarily to get children, even those very young, closer to art – activates the most famous artworks of Vincent Van Gogh and eventually plans to give the children the opportunity to realize their drawing inspired by the experience just lived.