Reduce, reuse, recycle, the 3 R of the traveling exhibition curated by Silvana Annicchiarico

“3CODESIGN. 3 A: reduce recycle reuse”, now in Tel Aviv, has the goal of keeping alive the world’s interest in the great Italian design, a pioneer towards sustainability.

The Ministry of Foreign Affairs and International Cooperation presented the itinerant exhibition – through the diplomatic-consular network and the Italian Institutes of Culture – “3CODESIGN. 3 A: reduce recycle reuse”.

The exhibition, curated by our collaborator Silvana Annicchiarico, over the past three years, has already been in Prague, Doha, Shenzhen, Toronto, Washington, Tunis, Pristina, Tallin, Tripoli, Benghazi, Bucharest, and Sofia and now has arrived in Tel Aviv, Israel.

The aim is to give visibility to the new frontiers of Italian design and to keep alive the interest of the world on it, offering a synthetic but paradigmatic overview of how Italian design is moving in sustainable directions, mixing history, research, experimentation, and innovation.

Spread over a space of circa 100/150 square meters, the exhibition offers a selection of objects, products, and furnishings recycled or made with sustainable materials and technologies, designed by Italian designers, industries, and companies.

"3CODESIGN. 3 R: ridurre riciclare riutilizzare". Liebling Haus, White City Center. Tel Aviv, Israel.

Image courtesy Ministero degli Affari Esteri e della Cooperazione Internazionale.

"3CODESIGN. 3 R: ridurre riciclare riutilizzare". Liebling Haus, White City Center. Tel Aviv, Israel.

Image courtesy Ministero degli Affari Esteri e della Cooperazione Internazionale.

"3CODESIGN. 3 R: ridurre riciclare riutilizzare". Liebling Haus, White City Center. Tel Aviv, Israel.

Image courtesy Ministero degli Affari Esteri e della Cooperazione Internazionale.

"3CODESIGN. 3 R: ridurre riciclare riutilizzare". Liebling Haus, White City Center. Tel Aviv, Israel.

Image courtesy Ministero degli Affari Esteri e della Cooperazione Internazionale.

"3CODESIGN. 3 R: ridurre riciclare riutilizzare". Liebling Haus, White City Center. Tel Aviv, Israel.

Image courtesy Ministero degli Affari Esteri e della Cooperazione Internazionale.

"3CODESIGN. 3 R: ridurre riciclare riutilizzare". Liebling Haus, White City Center. Tel Aviv, Israel.

Image courtesy Ministero degli Affari Esteri e della Cooperazione Internazionale.