One of the icon of brutalist architecture in the United States, Marcel Breuer’s Pirelli Tire Building, after being abandoned for year and partly demolished in early 2000’s, is being transformed in an hotel by Becker and Becker. The facility was sold in 2020 to architect Bruce Redman Becker, who want  to transform it into a eco-friendly hotel.

Located on a main north-south highway in New Haven, Connecticut, the building was created in 1970 for a tire factory, the Armstrong Rubber Company. The project features voids and negative spaces. The interior voids reduced noise caused by the research labs at the lower floors, while the negative spaces on the façade offer shade and protection from the sun, in addition to giving dynamicity to the massive structure.

Using the building’s unique architectural features and innovative reuse techniques, the hotel aims to become the firs Passivhaus certified Hotel in the United States, becoming a model for sustainable architecture.