In 2026, Louis Vuitton will open its first hotel in Paris at 103-111 Champs-Élysées. LVMH (Moët Hennessy Louis Vuitton), the group to which the fashion house belongs, already owns other prestigious hotels, including the Hotel Cheval Blanc within Samaritaine, but this one will be explicitly branded as Louis Vuitton.
To hide the construction site – which apparently will be halted for the duration of the Olympics – the entire building has been completely covered with a massive installation of wood and aluminum that replicates the classic monogram trunk of the French Maison, that not by chance considered itself a “case company”.
@sophiaabonanno The new Louis Vuitton installation🧳 #louisvuitton #paris #champselysees #parigi ♬ Strangers - Kenya Grace
The luxury hotel will occupy the former HSBC bank, which was initially supposed to become a mega DIOR boutique, another brand within the same group, and will cover an area of about 6,000 square meters. The Haussmannian-style building was originally built as a hotel in 1898, and it is said that Mata Hari, the fascinating Dutch spy, was captured in 1917 in one of its rooms.
The cover image is courtesy of Louis Vuitton.