The restyling of the Valextra boutique in the heart of Milan is inspired by two core elements: space and the objects within. Bernard Dubois’ intervention aims to let the space express itself spontaneously, to voice its geometric structure and imposing beauty by bringing the system of columns and beams to the centre of attention. Leaving the frame untouched, Dubois plays instead with perspective, amplifying its depth through mirrors placed on the side and back walls of the store.
Valextra store
Bernard Dubois’ intervention in Milan aims to let the store space express itself spontaneously, by bringing the system of columns and beams to the centre of attention.
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- 17 August 2017
- Milan
Monumentality, cleanliness and freedom to breathe are the key words of this signicant remake, where the essential structure is divided into three main sections, each one comprised of distinctive, intimate rooms. To further exalt the space’s generous dimensions and architecture, Dubois covered the floor with a beige carpet and upholstered the walls with different coloured textures: aquamarine green at the entrance, vibrant yellow in the middle, and pink in the last part. He then created five special furniture pieces, scattered throughout the rooms, made of grey concrete bricks.
Velextra Store, Milan
Program: flagship store
Architect: Bernard Dubois
Completion: 2017