Img.1 AREA4 and Suchi Reddy, Connective Project, Prospect Park, New York, 2017. Photo Amanda Gentile, ADG Photography
Img.2 AREA4 and Suchi Reddy, Connective Project, Prospect Park, New York, 2017. Photo Amanda Gentile, ADG Photography
Img.3 AREA4 and Suchi Reddy, Connective Project, Prospect Park, New York, 2017. Photo Amanda Gentile, ADG Photography
Img.4 AREA4 and Suchi Reddy, Connective Project, Prospect Park, New York, 2017. Photo Amanda Gentile, ADG Photography
Img.5 AREA4 and Suchi Reddy, Connective Project, Prospect Park, New York, 2017. Photo Amanda Gentile, ADG Photography
Img.6 AREA4 and Suchi Reddy, Connective Project, Prospect Park, New York, 2017. Photo Amanda Gentile, ADG Photography
Commissioned by the Prospect Park Alliance, it was conceived and produced by the experiential marketing agency AREA4 headed by Rory McEvoy and Grainne Coen and designed by Architect Suchi Reddy of Reddymade Design. The installation calls public attention to a neglected section of Frederick Law Olmsted’s Prospect Park. 2017 marks the 150th anniversary of the park, and architect Suchi Reddy focused on three now-defunct ponds in the Rose Garden. The pinwheels, made of biodegradable “stone dust” paper, weren’t created in an artist’s ivory tower or architect’s studio: they’re part of a program of awareness and public participation. It covers a whopping two-and-a-half acres that were meant to be explored by park-goers.
Connective Project, Prospect Park, New York
Program: temporary installation
Design: Suchi Reddy (Reddymade Design)
Editor: Mike Welton (Architects + Artisans)
Client: Prospect Park Alliance
Production: AREA4, Rory McEvoy, Grainne Coen
Area: 1 ha
Completion: 2017