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White Forest by Tokujin

Tokujin Yoshioka designed the flagship store of Japanese shoe brand Hills Avenue, using 700 thin metal rods that hold the shoes, suspended in a white forest.

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  • 14 June 2017
  • Tokyo

Tokujin Yoshioka designed the new flagship store of Hills Avenue, a Japanese shoe brand that recently opened in Ginza, Tokyo. The Japanese designer called his design White Forest, and it showcases an original shoe display.

Img. 1 Tokujin Yoshioka, Hills Avenue flagship store, White Forest – Floating shoes, Tokyo 2017
Img. 2 Tokujin Yoshioka, Hills Avenue flagship store, White Forest – Floating shoes, Tokyo 2017
Img. 3 Tokujin Yoshioka, Hills Avenue flagship store, White Forest – Floating shoes, Tokyo 2017
Tokujin Yoshioka, Hills Avenue flagship store, view by night, 2017
Img. 4 Tokujin Yoshioka, Hills Avenue flagship store, White Forest – Floating shoes, Tokyo
Img. 5 Tokujin Yoshioka, Hills Avenue flagship store, White Forest – Floating shoes, Tokyo 2017
Img. 6 Tokujin Yoshioka, Hills Avenue flagship store, White Forest – Floating shoes, Tokyo 2017
Tokujin Yoshioka, Hills Avenue flagship store, disc-shelves shadows on the floor, 2017
Tokujin Yoshioka, Hills Avenue flagship store, ground floor plan
Tokujin Yoshioka, Hills Avenue flagship store, first floor plan

  Working with the theme of “floating”, the display expresses the lightness of the shoes developed by Hills Avenue with a patented technology. Contrasting ordinary store design – which is always full of shelves – Tokujin’s shoes are just floating in the air. The store is designed within 300 sqm and 700 thin white steel rods are suspended like a forest of trees. The shoes are displayed on 500 disks which have been randomly placed between the white rods. During the day the shop is filled with natural light, while in the evening showcases a warm yellow light that represents sunset.

Img. 6 Tokujin Yoshioka, Hills Avenue flagship store, White Forest – Floating shoes, Tokyo 2017


White Forest – Floating shoes, Ginza, Tokyo, Japan
Program: shop
Designer: Tokujin Yoshioka
Client: Hills Avenue
Area: 300 sqm
Completion: 2017

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