IED for Domus

This year, during the Milan design week, Domus has entrusted its Instagram profile to the photography students of IED Milan.

Unlike some who have assigned their profiles to famous designers – as a matter of fact, some have simply followed the star in question – or to Instagram starlets, or others who have always left it in the hands of their own social media managers, Domus has chosen a group of students. But not just any students.

  These are very deliberately photography students, since Instagram is probably the fastest growing photo-oriented social network. We wanted the flavour of Milan Design Week to be conveyed by young talents who are training their eyes and minds, and not without a decent technical background. These students, who knew little about the event, plunged into the adventure with their fresh eyes, a few misgivings and plenty of energy. The result is a sophisticated portrayal in which they attempted to capture the design essence of everything they photographed, almost devoid of people and with great attention to detail. Here’s the selection of the best photos chosen by the Domus editorial staff according to its unquestionable judgement! Thanks guys.