A strange interplanetary energy will invade the spaces of Mediateca Santa Teresa giving everyone the opportunity to visit a new world, an insanely creative dimension where form and function, appearance and substance are revolutionized. Planet Gufram is based on the complex chemistry of plastic polymers. For this reason, the majority of its elements are made of soft but resistant polyurethane, thanks to a particular mix of different atmospheric agents that form the Guflac.
Planet Gufram
Soft cactus, ionic capitals on top of rocky deserts, lawns fill the valleys: this is Planet Gufram, an exhibition at the Mediateca Santa Teresa. #MDW2017
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- 05 April 2017
- Milan
Gufram asked Snarkitecture, the New York design studio, to create a true “stargate” disguised as a mirror, Broken Mirror. Planet Gufram started to invade the Mediateca, a waterfall of black plastic sand poured into the room forming hexagonal crystalline structures that evolved into totem-like sculptures with the strangest shapes. Once this invasion started, the stargate was closed. In the meantime, even the courtyard had already been overtaken by new lifeforms. The Biosphere was created to preserve them. A giant cocoon preserves a garden made of several Cactus and the giant Bloom flowers by Marcel Wanders, while a strange furry animal, named Ron Ron by the artist Marion Baruch, roams freely.
Futhermore during the Milan Design Week 2017, Gufram is presenting Moschino kisses Gufram, a sensual and irreverent capsule collection of furnishings, implemented in cooperation with the fashion brand. Irony, humor, and provocation are elements that constitute the style of these two brands, which have managed to make the radical side of Italian creativity in the fields of design and fashion known worldwide.
4 – 9 April 2017
Planet Gufram
Mediateca Santa Teresa
via della Moscova 28, Milan
4 – 9 April 2017
Moschino kissed Gufram
Moschino flagship store
via Sant’Andrea 25, Milan