Salone del Mobile 2017

With the campaign slogan “Be the First to see the Latest”, president Roberto Snaidero unveiled today the programme of the International Furnishing exhibition’s 56th edition.

Salone del Mobile 2017
From 4 to 9 April, the Salone Internazionale del Mobile, will run concurrently at the Fiera Milano Rho 5 exhibitions: the International Furnishing Accessories Exhibition, Euroluce, Workplace3.0 and SaloneSatellite.
“The Salone del Mobile is on the home strait and both the companies involved and the organisers are looking forward to mid-April with great optimism. This positive mood is driven by the sector’s upbeat performance during the first ten months of 2016, and it will hopefully maintain this trend over the next few quarters. Italian furnishing continues to gain ground on almost all the international markets. The Salone del Mobile’s strong international vocation saw the return of 67% of the high profile foreign professionals with solid buying power at the last edition”, said Salone del Mobile.Milano president Roberto Snaidero.
Salone del Mobile 2017
The poster of the Salone 2017
Data processed by the Federlegno Arredo Eventi Study Centre show that exports during the first ten months of 2016 confirmed the Salone as a powerful driver for the growth of Italian furnishing and lighting companies. Foreign sales rose above 11 billion euros between January and October last year, with signs of significant growth in France (+5.3%), the United States (+8.1%) and China (+18.4%) in particular.
The Salone del Mobile is reprising its role as a major resource for the Italian system, thanks to its ability to attract professionals, visitors, designers, buyers and journalists to Milan from all over the world, a strength that has helped Milan become the capital of furnishing and design, as has its with its powerful bond with the city and its institutions. The Italian communication campaign slogan “Be the First to see the Latest” is further affirmation of the Salone’s role.

 

Following the successful launch of the last edition of xLux – the section devoted to timeless luxury reworked in a contemporary vein – the Salone Internazionale del Mobile has brought in an innovative format for classic furniture and furnishing accessories, in Pavilions 2 and 4, under a new name, Classic: Tradition in the future, and with a more homogeneous, balanced and fluid layout. A central “promenade” takes visitors into a space that draws on values such as patrimony of knowledge, craftsmanship and the skills needed to create classic furniture and objects. The exhibition will also feature the theatre and one room from the successful Before Design: Classic project presented at the last edition of the Salone del Mobile.Milano, along with the short film by multi-award winning director Matteo Garrone.

Salone del Mobile 2016: Poliform
Salone del Mobile 2016: Poliform
Now into its 29th edition, Euroluce showcases the very best the lighting market has to offer, from decorative products to illuminotechnical products – used in the industrial, street, theatrical and hospital lighting sectors – as well as lighting and home automation systems, light sources and lighting application software, all with a particular focus on energy saving, environmental sustainability and light pollution.
Workplace3.0 – now into its 18th edition – is based on an innovative concept based on design and technology for designing workspaces and is an event that responds to the rapid change in the world of work and the latest market demands. The exhibition will showcase the ultimate furnishing solutions for offices, banks, insurance offices, post offices and public spaces; chairs for offices and community spaces, acoustic products, internal partitions and coverings, office furnishing accessories, audio-visual technologies and technical and security systems.

 

SaloneSatellite, in Pavilions 22 and 24, with free public entry from Cargo 5, is an unmissable event. It brings together a selection of young designers from 5 continents with entrepreneurs, architects, interior designers and the press. The theme of the 20th edition is “Design is …?”, an open, topical and crucial question. The 20 years of SaloneSatellite will be celebrated with the SaloneSatellite 20 Years Collection – a special edition of bespoke pieces designed by international designers whose careers took off at SaloneSatellite – and with “SaloneSatellite. 20 Years of New Creativity”, a large exhibition curated by Beppe Finessi at the Fabbrica del Vapore: an anthology of pieces presented during the twenty editions of SaloneSatellite as prototypes, which then went into production, marketed by prestigious, large-scale companies and other key manufacturers. This year also marks the 8th edition of the SaloneSatellite Award.

 

Alongside the purely commercial exhibitions, the fair will feature two events, at the fairgrounds, tying in with the two biennial themes, light and the workplace. The first, “DeLightFuL”, a portmanteau for “Design, Light, Future, Living”, is curated by Ciarmoli Queda Studio, which produced Before Design: Classic for the last edition of the Salone del Mobile.Milano, and will feature a short fantasy film d’auteur by multi-award winning director Matteo Garrone.

The second event, “A Joyful Sense at Work”, curated by Cristiana Cutrona, is a visualisation of the evolving workplace scenario of the future, using innovative content to recast the theory of office product and workplace design with four installations, each representative of the cultural characteristics of the international architects’ areas of provenance. America, Asia and Europe will be produced by Primo Orpilla and Verda Alexander/Studio O+A (United States), Arash Ahmadi/Ahmadi Studio (Iran), Ben van Berkel/UNStudio and Jeff Povlo/SCAPE (Holland) and Alfonso Femia and Gianluca Peluffo/Studio 5+1AA (Italy).

 

Back for a second edition, space&interiors, the only other event officially connected with the Salone del Mobile.Milano, puts the spotlight on architectural finishes. Curated by Migliore+Servetto Architects, the exhibit will showcase interior surfaces, floors, doors and finishes at The Mall – Porta Nuova, in Milan’s Brera Design District from 4 April to 8 April 2017. A lounge area will be completely turned over to Archicocktails: various figures from the design and architectural world will discuss design and execution trends with visitors. The exhibition “Absolute Lightness” will round off the 2017 edition, harnessing an innovative interactive and digital display to underline the value of finishes in contemporary architecture.


4 – 9 April 2017
Salone del Mobile.Milano
Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition
Fiera Milano Rho-Pero

Classic
– pavilions 2-4
Design – pavilions 5-6-7-8-10-12-14-16-18-20
xLux – pavilions 1-3
Euroluce – pavilions 9-11 e 13-15
Workplace3.0 – pavilions 22-24
SaloneSatellite – pavilions 22-24

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