Fairy Dior

Fortune tellers, green labyrinths, and a fairytale setting marked the haute couture show by Dior, in a scenographic structure designed by Bureau Betak at Musée Rodin in Paris.

Bureau Betak, Dior Spring Summer 2017 show, Paris 2017
Bureau Betak designed and built a mirrored box inside the Musée Rodin garden for Dior’s Spring Summer 17 haute couture show in Paris. The facade was made out of 300 square meters of mirrors, and the entrance was a gigantic labyrinth composed of 500 prunus augustifolia. 

 

The whole interior space was covered with 1,200 plants as a magical forest. The seatings were displayed as a labyrinth as well, made using 400,000 stems of boxwood covered with embroidered velvet cushions. The floor was covered in wood moss, and the walls with Lentisque trees that were sent back into a tree nursery after the show, while the walls were decorated with ivy stems. The center of the runway was a central wishing tree and more than 220 light projectors were used to illuminate the space.

Bureau Betak, Dior Spring Summer 2017 show, Paris 2017
Bureau Betak, Dior Spring Summer 2017 show, Paris 2017
After the show the space was transformed into a mystical masquerade bal inspired from fairytales and astrology, where guests were given masks and fortune tellers and magical creatures would walk around the space. Videos from Maria Grazia Chiuri, art director at Dior, and inspirations were projected on The Musée Rodin when guests arrived.
Bureau Betak, Dior Spring Summer 2017 show, Paris 2017
Bureau Betak, Dior Spring Summer 2017 show, Paris 2017

Dior, Spring Summer 2017, haute couture show
Design: Bureau Betak
Venue: Musée Rodin, Paris
Year: 2017

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