Cellular Morphology

The retail store for kids merchandise exhibits a bold use of primary colours blended with rustic and raw use of materials. The use of multi-layering technique and the distinct articulation of interior design elements has been the main intent to enhance the verticality of this eight meters height site. 

The display racks on either side are in monochrome to keep neutrality. While one side is a thirteen feet tall rectangular grid in a monochrome grey, the opposite wall is in white PU coated parallel-running shelves divided by chamfered vertical members. The monotony is broken by adding boxes between these shelves and a segment for hangers. An abstracted version of a red bus has been used to create space for storage and the store front is designed on the same prop with bus windows to peep inside and serve as show windows. The vibrant colour adds to the playful ambience of the store.

The cross-rope installation below the open HVAC duct acts as a cloud cover to the store and filters the view to the highest point on the ceiling on purpose. Further below is the cellular morphology feature which swings against these surface isocurves and the installation is massed into a dense cluster in highest visibility zone to form a bold feature. 

The installation is given a bold shade of blue contrasting against the rustic brown colour of visually intertwining ropes. A handful number of open bulbs with blue wiring are scattered in the adjacency of central floating installation to dissipate the highlighting character of the piece.

ONS Kids merchandise retail store 
Program: retail
Design: rat[LAB]interiors
Design and computation: Anchal T Chaudhary, Sushant Verma
Project team: Sadhika Baveja, Prannay Dhingra
Contractor: Irshad Ali
Client: Mr Manan Malhotra for ONS Kids
Area: 42 sqm
Completion: 2016