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Issey Miyake pop-up store

Keisuke Fujiwara and the interior design studio of Tokyo Metropolitan University designed a pop-up shop in Tokyo for Issey Myiake Ikko Tanaka collection.

A pop-up store of “Issey Myiake Ikko Tanaka” was designed by Keisuke Fujiwara and interior design studio of Tokyo Metropolitan University at Isetan Shinjuku store in Tokyo.

Issey Miyake had released a series of products featuring motifs of works by graphic designer Ikko Tanaka, and the first collection was launched at the store. The shop was made simple like a gallery, in order to show this work at its best. Mr. Tanaka’s graphic design was shown boldly on the wall of shop front, and his poster was set in the aisle.

In the centre of the store, original shelves were set as a iconic furniture. Their shelves design was based on Ikko Tanaka’s poster “Nihon Buyo (1981)” and “The 200th anniversary of Sharaku (1995)”. Keisuke transformed the two dimensional graphic design to three-dimensional object.