Whomade/ Edoardo Perri e Dario Riva, Butterfly. Butterfly is a new tool created for enjoying the fresh taste of apples, as well as to provide a unique table decoration, allowing you to create different compositions depending on the number of diners and the variations in colour and flavour of the different apple types. Through this accessory, the simple gesture of bringing food to mouth takes on a new dimension, and is enriched with new flavours, thanks to the possibility of combining the delicious apple taste with spices and other ingredients, creating a real sensory journey. The materials used in this design piece are glazed ceramic and untreated wood, preserving the natural quality of the product and making it the focal point for any contemporary table setting

Filippo Mambretti + Maria Jennifer Carew, Grimm. The Grimm mirror plays with the iconographic evocation of different concepts, idioms and stories related to the apple, with a special nod to the tale of Snow White by the Brothers Grimm, in which the wicked witch (Grimilde) interrogates the magic mirror, asking "who is the fairest of them all?" The associations of beauty which surround the apple and its iconography are experienced as part of a daily ritual, a process of checking and repeating, a beauty that must be preserved - taking care of health and appearance, every day. And how better than “an apple a day”? The punched chromed metal plate chrome creates a convex part which, besides acting as a third support point, also reveals a niche within which the "apples" of day-to-day beauty can be stored, such as items of make-up and accessories for daily retouches

Emanuele Magini, The Apple box, memories of a fruit basket. The most common and widely used receptacle for fruit picking is recreated with an airy touch. Through the use of a pure, ethereal material like glass, the new iconic and archetypal container enhances and highlights the natural, earthy perfection of the apple

AUT, Tra le mele. Through archetypal subjects, Enzo Mari searches for the perfect shape behind the apple, defining a kind of "super-icon" where the apple is no longer merely apple, but "the apple" Championing a reverse process, AUT ideally wishes to peel Mari's apple, proposing, through a series of illustrations, not the representation of the iconic apple, but the basic process behind an apple a day, and its supply chain. The result is a graphical summary of the ideal "journey" made by an apple, from the tree to the table, presented on a tablecloth and on tea-towels through a series of beautiful screen-printed images