With a multi-sensory installation, Franke will welcome visitors to its flagship store during Milan Design Week and present the year's new products.
In the cradle of design, during Milan Design Week 2025, Franke Home Solutions, the benchmark brand for integrated kitchen solutions, presents a new interpretation of home living. Always committed to innovation and the search for well-being in the kitchen, the company presents “The House of Well-Living”, an exclusive experience developed in collaboration with Vml Italy, which transforms the concept of living into an emotional and multi-sensory journey.
From 7 to 13 April, at the heart of the Brera design district, Franke’s flagship store in Via Pontaccio 18 will not only be presenting all the new 2025 products, but also an installation based on the company’s pillars.
A journey through natural elements and well-being
The event's main installation welcomes visitors with three evocative arches, each inspired by an essential element of the Franke philosophy: water, air, and well-being. This interactive journey invites the public to enjoy a new experience where design and functionality are combined to enhance the comfort of living. Also part of the experience is a red vending machine, Franke's iconic colour, containing 300 spheres of wellbeing messages, experiences and gifts, highlighting the value the company places on wellbeing and self-care.
Franke: 70 years of innovation in the service of air
To complement this experience, Faber, a Franke Home Solutions brand specialising in air purification, is celebrating its 70th anniversary with a special edition of the Beat range. For the occasion, the iconic hoods are dressed in Dark Forest, a sophisticated shade of green that evokes the strength of nature and the brand's distinctive character. This limited edition, adorned with the commemorative 70th anniversary logo, combines elegance and technological innovation, confirming Faber as a benchmark in the industry.
But the new features do not stop there: the new Dark Forest finish also extends to the 60 cm and 80 cm induction hobs, designed for harmonious colour matching. The 80 cm model also incorporates K-LINK technology, which enables intelligent communication between the hob and Beat XL hoods, automatically adjusting the suction power for even more efficient and convenient cooking.
