Many innovative communication campaigns were submitted: the first prize was awarded to #epicmoment, a project developed by a group of students from the Politecnico di Milano: Mattia Geraci, Matteo Palmieri, Francesco Paleari and Gaia Satta.

The project #epicmoment was unanimously chosen "for the ability to transform a duty (looking for a suitable container in which to throw away the cigarette end) in a happy, shared “epic moment”. With the possibility of a web version, this is a good opportunity to circulate a viral, virtuous and engaging on-line message.”

The second place went to This is not a small problem, by Joana Pereira and Anibal Tapias, IED Barcelona (I+ED Lab), for “for the clear and direct communicative power of the message”.

The third prize was awarded to Listen to your butt by Billy Osborne of Chelsea College of Arts - University of the Arts London, for “the originality of a poetic and emotional message”. 

Special mentions to: I was a cigarette butt by Alejandra Chinolla, Amparo Cativiela, Belén Páliz and Claudia Guevara (IED Barcelona) and 2-10 by Matt Ashmore (Chelsea College of Arts London).