Milan Design Week

Salone del Mobile and Fuorisalone 2025


The most Instagrammable places of Milan Design Week 2025

Amidst the packed schedule of events, exhibitions, and installations, here’s a selection of the most Instagram-friendly locations at Fuorisalone – from rediscovered industrial gems to iconic landmarks.

Even if you haven’t yet ventured through the streets of Milan during what is undoubtedly the most chaotic week of the year, you’ve surely caught a glimpse of the first highlights of Fuorisalone 2025 through the usual (and somewhat overwhelming) flood of pictures and reels circulating on Instagram.

While industry insiders are already dreaming of quiet escapes, others are still wondering what’s worth seeing – and which long lines are actually worth the wait. We’ve put together a list of 11 spots to visit in search of the perfect shot or attention-grabbing video.

There’s the usual wave of crowd-pleasers, like Glo’s colorful installation with mirrored surfaces on the floor – watch your outfit, by the way – and the Università Statale, where this year Mad Architects arranged a sunburst of pink ribbons in the pharmacy courtyard. Among the “new” spots, we can’t forget the Serre di Pasino, the most Instagrammable of the four Alcova locations in Varedo, but also the Ex Snia, with its archaeological ruin charm - perhaps one of the most widely circulated images these days - and the Vans installation at the Triennale, which is all about light and sound.

1. Hermès at La Pelota
La Pelota, via Palermo 10
9-13 April 2025, h. 10:00 AM-8:00 PM

2. Es Devlin. Library of Light
Accademia delle Belle Arti di Brera, via Brera 28
7-13 April 2025, h. 9:00 AM-9:00 PM

3. Glo - Hyper Portal 
Moscova 18, via della Moscova 18
7-13 April 2025, h. 10:00 AM-8:00 PM

4. Mad Architects' installation at the State University
Interni Cre-Action 2025, Università degli Studi, via Festa del Perdono
7-17 April 2025, opening hours vary

5. Aesop - The Second Skin
Chiostro e sagrestia monumentale Chiesa Santa Maria del Carmine, Piazza del Carmine, 2, Milano
7-13 Aprile 2025, h. 10:00 AM-6:00 PM

6. Vans - Checkered Future: Frequency Manifest
Triennale Milano — Via Alemagna, 6, Milano
8-13 April 2025, h. 10:30 AM-9:00 PM 

7. Google - Making the Invisible Visible
Garage 21, via Archimede 26
7-13 April 2025, h. 9:30 AM-5:30 PM

8. Le Serre Pasino at Alcova 
Varedo
7-13 April 2025, h. 11:00 AM-7:00 PM (last entrance 6:00 PM)

9. Former Snia Viscosa Factory at Alcova 
Varedo
7-13 April 2025, h. 11:00 AM-7:00 PM (last entrance 6:00 PM)

10. Nike da Capsule Plaza 
Capsule Plaza 2025, Via Achille Maiocchi 3, Via Achille Maiocchi 23, Piazza Risorgimento 8
8-13 April 2025, h. 10:00 AM-8:00 PM

11. Lavazza - Source of Pleasure by Juliana Lima Vasconcellos
Palazzo del Senato, via Senato 10
8 -13 April, h. 10:00 AM-7:00 PM

Villa Steurer, a smart oasis of elegance

On Lake Garda, an exclusive villa blends refined design with Gira smart technology. Designed by Kurt Steurer, the residence boasts interiors featuring premium materials and an advanced KNX home automation system that manages lighting, climate, and security, providing a personalized and state-of-the-art living experience.

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