This year’s edition of the Design Week comes back to its most classic schedule, in April. In the squares and shop windows, in the gardens and cloisters, installations and design pieces become one with the gentle backdrop of a blossoming Milan, in a spring accelerated by climate change. A perfect setting that seems made just for your photos. Many of which will end up on Instagram, obviously.

The affinity between the Design Week and Instagram is an elective one, ever since the platform has become our lives’ main provider of fast consumption images. As is increasingly the case even in architecture, the question arises on whether certain projects are designed to become viral – this is the key word – rather than to be objectively beautiful.

And this edition is no exception; on the contrary, it provides a wide range of photo ops to all visitors, from Gaetano Pesce’s installation for Bottega Veneta, which is an essential stop for those who live within the narratives of fashion, to the designs that repopulated the former industrial spaces of Alcova, for those who want give a radical twist to their feed, to Glo’s tower which was skillfully choreographed by Agostino Iacurci, and Dior’s theater-carousel, with Starck’s chair dance.

Whether it is for a simple photo or for a selfie, we know we’ll see an industrial number of images from the University of Milan, as usual, and from the streets of the city center, and the Circolo Filologico Milanese in Brera (with its incredible reflecting installation by Grohe). But there are also places that we usually discover thanks to Instagram, because they are source of a strong visual impact but far from our usual routes, like this year’s Labò’s installation at the former pharmaceutical laboratory in the Brera area.

You can find all this in the gallery. But occasionally, besides taking photos, we suggest you try to also take in the unphotographable beauty of this Design Week, which is finally back at its peak after the pandemic.

1. Glo for art - Dry days, Tropical Nights
Torre di Largo Treves
Mar 18 h9-17, Mer 19 h9-18, Gio 20 h9-18, Ven 21 h9-21, Sab 22 h9-18, Dom 23 h9-19

2. Dior by Starck
Palazzo Citterio, 
Via Brera 12, Milano, Italia
18, 19, 20, 22 aprile h. 9-22
21 april h 11-22
23 april h 9-20

3. I WANT IT WOW - Pietro Terzini per Antolini
Antolini Milano Duomo Stoneroom
Piazza Fontana
17-23 april h. 10.00-20.00

4. Grohe SPA: Health Through Water
Pinacoteca di Brera
Via Brera 28
18-23 april - mar, mer e dom h. 10-19, gio h.12-17, ven e sab h. 10-22

5. Labò
Fondazione Rodolfo Ferrari
Via Biella 6
17-23 April h. 11-19 (19 Aprile 11-21)

6. Design Re-Evolution
Via Festa del Perdono, 7
10-23 april 2023 - h 10-22

7. Alcova all’ex macello
Ex Macello di Porta Vittoria, viale Molise 62
17-23 april 2023, h. 11-19 

8. Gaetano Pesce x Bottega Veneta
Via Montenapoleone 27/A 
15-22 April 2023

9. Design Variations 2023
Circolo Filologico Milanese,
Via Clerici, 10
17-23 april h. 10-20

10. OPPOSITES UNITED ARTWORK EXHIBITION - KIA
Museo della Permanente 
Via Turati, 34, Milan
17-23 aprile
h. 18:30-22